REDTAG strengthens its value fashion dominance in Saudi Arabia with a new flagship store in Jeddah’s high-traffic Yasmin Mall, advancing its regional growth and customer experience strategy.
The 765 sqm store offers ample space for an elevated retail experience. This expansion underscores the brand’s continued focus on regional accessibility, customer-centric retail experiences, and scalable growth in the Kingdom’s mid-value fashion segment.
Strategically located in Al-Manar’s Yasmin Mall—a high-footfall retail hub—REDTAG’s new store integrates trend-led merchandising with an elevated in-store environment, reflecting its efforts to modernise customer engagement in physical retail. The format caters to families, offering apparel, footwear, and accessories across men’s, women’s, and children’s categories.
The launch aligns with REDTAG’s regional growth strategy, focused on meeting demand for affordable fashion that doesn’t compromise on style or quality. As part of the rollout, the brand has introduced an opening offer of 20–70% off on select merchandise, reinforcing its value positioning while driving foot traffic.
In a market where price sensitivity intersects with aspirational shopping behaviour, REDTAG’s store opening demonstrates its ability to localise product and brand experience while staying nimble in an evolving retail landscape.
REDTAG’s Middle East Footprint at a Glance
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