A new YouGov study indicates that The Dubai Mall offers the best shopping experience, while City Centre Deira is the most frequently visited mall in the emirate.
The research was conducted among more than 500 people living in Dubai. Respondents were asked to rate their mall experiences across different categories including shopping, entertainment for children and adults, family-friendliness, restaurants, layout and design, promotions, parking and supermarkets.
The study revealed that Dubai residents visit malls eight times a month on average, with males visiting slightly more than females (eight visits versus seven visits on average respectively). Overall malls in Dubai were rated most highly (either excellent or good) for shopping (89%), followed by design and layout (85%), restaurants (83%) and family-friendliness (79%). Residents were marginally less positive in their rating for entertainment for children (75%), promotions (70%), entertainment for adults and parking (both 61%).
“With residents visiting malls in Dubai eight times a month on average, one more visit per month than in 2015, there’s no question malls are featuring ever more heavily in people’s leisure activities,” says Scott Booth, YouGov’s head of travel, tourism and leisure research.
The Dubai Mall received the best ratings with over 20% of respondents claiming their experience was the best in the mall across seven of the nine categories based on their visits over the last 12 months. Residents were most impressed with its entertainment for children with 36% rating it the best. The layout and design was the second most popular category (32%), followed very closely by its restaurants and entertainment for adults (both 31%). A quarter of respondents rated The Dubai Mall for its shopping experience (25%), while just under a quarter rated it the best for its family-friendliness (24%) and parking (23%).
The Dubai Mall shopper experience was least popular for its promotions (18%) and supermarket (7%). Incidentally City Centre Deira fared the best in both these categories with 24% and 32% of respondents, respectively, claiming it was the best in these categories. City Centre Deira is also the most regularly visited mall in Dubai according to respondents, with almost a quarter visiting frequently (24%), particularly Asians (31%). Following closely is The Dubai Mall visited regularly by 18% of respondents, mostly Arab expatriates (23%) and Mall of the Emirates (13%) visited particularly by Westerners (21%).
Overall, Dubai residents also claimed they were most aware of The Dubai Mall (87%), followed very closely by Mall of the Emirates (86%) and City Centre Deira (82%). The vast majority also claimed they were the most likely to recommend The Dubai Mall to friends and family (29%), followed by City Centre Deira (18%) and Mall of the Emirates (15%).
The Dubai Mall, Mall of the Emirates and City Centre Deira were the top three most popular malls in Dubai across all categories except for their parking and supermarket. In the parking category, City Centre Mirdif ranked second along with Mall of the Emirates – rated the best by 14% of respondents, behind The Dubai Mall (23%). City Centre Mirdif was also popular in the supermarket category with 15% of the sample rating it highly, placing it in third position behind City Centre Deira (32%) and Mall of the Emirates (18%).
Out of the latest new malls in the emirate, the best newcomer according to 28% of the sample is The Beach at JBR, followed by City Centre Shindagha – a favourite amongst 15% of respondents. City Walk came third with 11% of respondents choosing it as their most popular new mall in Dubai.
“Already well-known for its world-class malls landscape, Dubai continues to bring new, innovative offerings to market. Additions like The Beach, City Walk and the recently opened renovations to Mall of the Emirates continue to drive high-frequency of visitation amongst both the local and tourist populations,” Booth adds.
Snapchat has been betting big on Augmented Reality’s (AR) retail future consideringJune 22, 2021 | By Jibran Chouguley
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
UAE-based Al Maya Group announced that it will be boosting import of
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
UAE-based Al-Madina Group opened two new projects, Crown Mall and Mango Hypermarket,
UAE-based REDTAG has launched its latest retail outlet on at Doha’s City Center
UAE-based Carrefour has opened a new store at the world’s busiest international
FILA has opened its new futuristic flagship store in Dubai Mall. The 158m²
UAE-based Times Square Center is getting ready to reveal its newly refurbished,
UAE-based Majid Al Futtaim has officially opened its newest lifestyle and retail
Carrefour has announced that it is expanding its robotic fleet, adding 11
Marking the 200th hypermarket opening in Cairo, Egypt, LuLu is celebrating the
Emerging technologies and IT integration in businesses have been taking place for
British fast-fashion retailer Primark says it has no plans to sell its
UAE-based Emaar Malls have announced the resignation of its CEO, Rajiv Suri
Nakheel Malls, the retail arm of master developer Nakheel, has launched its