The Boulevard in Jordan is a $300 million mixed-use project under construction in the city centre of its capital Amman, and expected to open in 2013. The project will have 12 buildings along a 370m-long pedestrian spine with retail stores on both sides. It will include 430,000 sqft of retail space on two levels of the buildings, 400 one-, two- and three-bedroom serviced apartments managed by Rotana, and about 320,000 sqft of office space.
The Boulevard is located within Amman’s Abdali New Downtown project and is being developed by Jordan-based Abdali Boulevard Company, a partnership between Abdali Investment and Development Psc and Kuwait-based United Real Estate Co. The downtown development is one of the biggest projects under construction in Jordan and will include the Abdali Mall, which is expected to be completed in 2014.
“The Boulevard is a first-of-its-kind project in Jordan that blends business, leisure and contemporary urban lifestyle. The project will boost tourism to Amman and across Jordan by serving as a safe place for tourists to stay in its luxury serviced apartments, dine at its fine-dining restaurants and shop at its high-end retail stores,” says Taher Al-Jaghbir, CEO, Boulevard.
Abdali Boulevard Company has started leasing the development’s 130 shops ranging in size from 500 sqft to 10,000 sqft. It is targeting multinational companies to rent office space and utilise the serviced apartments for its expatriate staff. The retail spaces for F&B outlets have been designed to capitalise on Amman’s climate, which is pleasant throughout most of the year. The outlets and coffee shops will have outdoor seating along the pedestrian spine.
“We expect to complete the Boulevard project by April 2013. We intend to have a tenant mix of top luxury and F&B brands and hope to open most of the stores by mid-2013,” says Al-Jaghbir.
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
Snapchat has been betting big on Augmented Reality’s (AR) retail future consideringJune 22, 2021 | By Jibran Chouguley
Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and
UAE-based Al Maya Group announced that it will be boosting import of
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
UAE-based REDTAG will launch its specialized, new outlet in City Centre Deira
UAE-based Al-Madina Group opened two new projects, Crown Mall and Mango Hypermarket,
UAE-based REDTAG has launched its latest retail outlet on at Doha’s City Center
UAE-based Carrefour has opened a new store at the world’s busiest international
FILA has opened its new futuristic flagship store in Dubai Mall. The 158m²
UAE-based Times Square Center is getting ready to reveal its newly refurbished,
UAE-based Majid Al Futtaim has officially opened its newest lifestyle and retail
Carrefour has announced that it is expanding its robotic fleet, adding 11
Marking the 200th hypermarket opening in Cairo, Egypt, LuLu is celebrating the
Emerging technologies and IT integration in businesses have been taking place for
British fast-fashion retailer Primark says it has no plans to sell its