Polish retailing company LPP – that owns six clothing brands Reserved, Tallinder, Cropp, House, Mohito and Sinsay – has recently opened the largest clothing store of its flagship brand Reserved in Russia at Galeria shopping centre in St. Petersburg.
It is the largest investment made by the company in the Russian market this year. In 2016, the company plans to expand its network of stores in Russia by another 10%.
“Our presence in Russia is important for the development of LPP,” says Sławomir Łoboda, vice president of LPP responsible for development and investments. “We are one of the industry leaders in Central and Eastern Europe. The opening of such a large store in the best shopping centre in St. Petersburg is a signal that in 2016 we will strengthen our position in this market.”
LPP Group began its operation in Russia in 2002, and over the past four years the surface area of its stores in the country quadrupled. Currently it operates 280 stores in Russia, which in 2015 recorded sales revenue of PLN836 million, accounting for 16% of LPP Group total revenue.
Key shopping malls play a pivotal role for the success of fast fashion brands in the Russian market. “It is, therefore, no coincidence that our new, record-breaking in terms of surface area, Reserved shop is located at the Galeria shopping mall in St. Petersburg,” observes Anna Pilugina, LPP Group director in Russia.
In fact Russian consumers increasingly prefer to shop at malls rendering street retail less attractive from a business perspective. “We want to be where our collections are selling best. A good example is the Galeria shopping mall again where our Cropp store records high sales,” Pilugina explains.
The LPP Group will continue developing and conquering new markets. In 2014, the company debuted in Germany; in 2015 it opened its first stores in Egypt, Kuwait, Qatar and Saudi Arabia; and in 2016 in the UAE. This year LPP Group plans to open a franchise network of its stores in Belarus and Kazakhstan.
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
Snapchat has been betting big on Augmented Reality’s (AR) retail future consideringJune 22, 2021 | By Jibran Chouguley
Union Coop has opened its 23rd branch within the UAE in Jumeirah
Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and
UAE-based Al Maya Group announced that it will be boosting import of
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
UAE-based REDTAG will launch its specialized, new outlet in City Centre Deira
UAE-based Al-Madina Group opened two new projects, Crown Mall and Mango Hypermarket,
UAE-based REDTAG has launched its latest retail outlet on at Doha’s City Center
UAE-based Carrefour has opened a new store at the world’s busiest international
FILA has opened its new futuristic flagship store in Dubai Mall. The 158m²
UAE-based Times Square Center is getting ready to reveal its newly refurbished,
UAE-based Majid Al Futtaim has officially opened its newest lifestyle and retail
Carrefour has announced that it is expanding its robotic fleet, adding 11
Marking the 200th hypermarket opening in Cairo, Egypt, LuLu is celebrating the
Emerging technologies and IT integration in businesses have been taking place for
British fast-fashion retailer Primark says it has no plans to sell its