New Chocolate Bar outlet at Palm Jumeirah Golden Mile


March 24, 2016 | By RetailME Bureau

The hospitality division and a member of the Saif Belhasa Holding Company, Crème De La Crème, as part of its expansion strategy, has opened the 11th outlet of the international dine-in restaurant brand Alison Nelson Chocolate Bar (ANCB). The new outlet is located at Palm Jumeirah Golden Mile. Alison Nelson, founder, ANCB, graced the launch.

The 1,935 sqft ANCB restaurant outlet can accommodate up to 72 food people at a time.

“UAE’s food & beverage industry is at its peak and this is the right time for us to grow in line with the industry trend. Our expansion in this vibrant sector has always been very rewarding. The launch of the Palm Jumeirah Golden Mile outlet is another feather in our portfolio of F&B sector,” says Saif Belhasa, chairman of Saif Belhasa Holding.

“We have had a remarkable journey so far for Chocolate Bar in the UAE. We have been growing tremendously in the country, and we are committed to creating a memorable culinary experience for all our guests,” adds Nelson.

“Alison Nelson’s Chocolate Bar pushes the boundaries of how chocolate is enjoyed and makes it a full sensory experience. A growing demand for our signature chocolate offerings has prompted us to open this outlet in Palm Jumeirah Golden Mile. Our objective is to treat new and existing customers to a unique and memorable chocolate experience,” comments Wessam Shehata, general manager of Crème De La Crème.

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