Meraas to launch region’s first immersive entertainment park


February 29, 2016 | By RetailME Bureau

Dubai-based holding company Meraas has announced the launch of Hub Zero, the region’s first immersive entertainment park devised to offer innovative experiences created in association with world-famous video game developers including Electronic Arts, Capcom, KONAMI, Microsoft and Square Enix.

Hub Zero will be located at City Walk, an urban lifestyle destination in Dubai, and is scheduled to open this summer. The state-of-the-art indoor entertainment destination will comprise a total of 18 thrilling attractions, rides and experiential zones, with a substantial number exclusively developed for Hub Zero.

As the region’s first indoor theme park based on video games, Hub Zero is set to address the increasing global demand for innovative and distinct gaming experience. In 2014, the total consumer spend on the games industry was $22 billion. The global market for video games was predicted to jump by 9.4% in 2015, with researchers predicting that at this pace global revenues will reach $107 billion in 2017.

In the ever-evolving entertainment industry, Hub Zero introduces a new dimension of electronic gaming by inviting visitors to immerse themselves in a vibrant virtual environment and delve into a world of their favourite gaming characters and ‘Live the Game’. Several rides will be powered by artificial intelligence and will feature real-time engines to provide an unmatched interactive and non-predictive gaming experience.

Spread over an area of approximately 161,000 sqft on two levels, the immersive entertainment park will also feature an extensive e-Sports LAN gaming zone and a children’s play area. Furthermore, the three Hub Zero event rooms will offer a unique setting for private celebrations and get-togethers. Shopping enthusiasts will be offered a wide-ranging collection of Hub Zero and video game merchandise. Several themed food outlets will provide refreshments and help visitors prep-up for the next round of adrenaline-fueled activities.

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