UAE-based Majid Al Futtaim has officially opened its newest lifestyle and retail experience, City Centre Al Zahia, in Sharjah.
City Centre Al Zahia is expected to become a popular destination within the Emirate, with art and culture at the heart of the unique experiences it offers.
The mall has partnered with the University of Sharjah and the American University of Sharjah, with students from both institutions and faculty members offering lectures and workshops on architecture, photography, filmmaking and art. These classes and seminars will be held in a new and modern in-mall art centre, The Studio.
Crucially, the mall will also connect seamlessly to Majid Al Futtaim’s one-million-square-metre residential community, Al Zahia. A short walk away from the new mall, Al Zahia has been envisioned as Sharjah’s premier lifestyle destination and is part of the strategic partnership between Majid Al Futtaim Properties and Sharjah Asset Management.
“The only new super-regional mall to be launched in the Middle East and North Africa in the wake of COVID-19, City Centre Al Zahia is a testament to the resolve, commitment and optimistic spirit of Sharjah and the wider Northern Emirates. An immersive destination designed to bring people together, the Mall is an achievement of hope and innovation in the face of adversity. In spite of the global challenges that have beset so many people, communities and businesses, we have remained as focused and diligent as ever to deliver yet another world-class offering – one that speaks to the confidence of consumers in the regional retail industry and our ability to create even more great moments for families to enjoy,” said Shireen El Khatib, Chief Executive Officer, Majid Al Futtaim — Shopping Malls
“Sharjah is home to over 18-plus museums and hosts an inspiring range of illustrious events and gatherings — including the Sharjah Biennial, the Sharjah International Book Fair and the Sharjah Architecture Triennial. With the arts being so vital to life and culture in the Emirate, it is only fitting that City Centre Al Zahia reflects this vision, becoming a focal point and pillar of the community, while offering people a platform to entertain and educate themselves in equal measure. This focus on the community is especially important to us. Whether catering to our visitors’ needs, contributing to the local economy or supporting our tenants to deliver the quality of service they are renowned for, we aim to be a positive force for the entire Northern Emirates, further distinguishing it as one of the most gratifying places to live, visit and work,” said Fuad Sharaf, Managing Director, UAE Shopping Malls, Majid Al Futtaim Properties.
VOX Cinemas also has a significant presence within the new mall with a 16-screen multiplex, which will be the largest cinema in Sharjah. The opening marks the second VOX Cinemas in Sharjah, following the launch of VOX Cinemas City Centre Sharjah in 2018.
The mall will feature retailers ranging from the footwear and fashion accessory store, Steve Madden; to Pandora, Centrepoint, and the Ajmal and Damas. The destination will house home-grown, regional and international brands; including nine retailers — such as Lululemon, Crate and Barrel, and Lego — new to the Sharjah market.
Shoppers can experience an array of retail innovations including Scan and Go Mobile, Tally, and a brand new customer support initiative that will enable shoppers to request immediate assistance from Carrefour.
City Centre Al Zahia has the proud distinction of being Majid Al Futtaim’s 28th shopping mall in the region.
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
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