Mall of the World, Dubai’s newest attraction


December 13, 2012 | By RetailME Bureau

Dubai will now boast of the largest mall on earth to be named as ‘Mall of the  World’ that will add further glitz to the already attractive emirate.

Mall of the World, which will be capable of receiving 80 million visitors annually, will present an attractive mix of international and regional brands. One of the biggest attractions at Mall of the World will be a park, expected be 30% bigger than Hyde Park of London.

 

With an aim to offer top-notch entertainment facilities, Mall of the World will be connected to a family entertainment centre to be developed in collaboration with Universal Studios International. Expected to attract six million visitors annually, the entertainment centre will be the largest in the region. Additionally, the mall will boast of 100 hotel facilities. With tourism in Dubai growing at a rapid pace – 13% annually – and likely to receive 90 million passengers at the Dubai airport within the next six years – the hotel will be equipped to accommodate large number visitors.

Setting new benchmarks in urban development in the region, the recently announced ‘Mohammed Bin Rashid City’ – that will house Mall of the World – by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, vice president and prime minister of the UAE and ruler of Dubai, will offer world-class facilities. This large-scale project will be jointly undertaken by Dubai Holding, a conglomerate owned by the Dubai government, and real estate firm Emaar Properties. The development plans for the new city will be segregated along four lines – family tourism, retail, art galleries and a unique area providing an integrated environment for entrepreneurship and innovation in the region.

Located between Emirates Road, Al Khail Road and Sheikh Zayed Road, the Mohammed Bin Rashid City will be connected to Downtown Dubai and Business Bay through a crossing to be named as the ‘Cultural Crossing’, which will include art galleries, creating the largest area for arts in the region. In keeping with the emirate’s vision towards 2030 and to boost the UAE’s economy, this new city will play a pivotal role in placing Dubai as the capital of entrepreneurship, arts, culture and family tourism.

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