Majid Al Futtaim reveals City Centre Me’aisem


August 17, 2014 | By RetailME Bureau

UAE-based developer and operator of shopping centres Majid Al Futtaim (MAF) Properties has revealed plans for its new City Centre shopping mall, City Centre Me’aisem. The shopping mall is strategically located at the intersection of Al Khail Road and Sheikh Mohamad Bin Zayed Road in Me’aisem area of International Media Production Zone (IMPZ), a 43 million sqft site developed by TECOM Investments, covering commercial, light-industrial, residential and retail facilities. Phase 1 of of City Centre Me’aisem, valued at $74.8 million (AED275 million), will feature 60 international outlets, set within 1 million sqft of land, allowing for planned future expansions by 2020.

“City Centre Me’aisem is another milestone in Majid Al Futtaim’s $820 million (AED 3 billion) investment programme, and fulfills a growing demand for an integrated shopping and lifestyle destination within the burgeoning IMPZ and surrounding areas,” says Dimitri Vazelakis, executive managing director- shopping malls- MAF Properties.

The project was first announced in March this year and phase 1 of City Centre Me’aisem will open by Q3 2015, unveiling a diverse offer of popular fashion and lifestyle brands, casual dining restaurants in addition to cafés and fast food chains and convenience-oriented outlets such as banking and mobile services. Residents in the community will also have immediate access to a 91,903 sqft Carrefour Hypermarket, a 6,243 sqft Magic Planet family entertainment centre, featuring redemption games, rides and soft play areas and other services such as a walk-in medical clinic, serving the needs of residents and daily commuters.

Set within one of Dubai’s key growth corridors, City Centre Me’aisem’s retail mix will cater to the diverse needs of its primary audiences – residents in the surrounding communities of Victory Heights, Jumeirah Golf Estates, Jumeirah Village Triangle, Jumeirah Village Circle, Motor City and Arabian Ranches as well as professionals working in IMPZ’s commercial zone. With approximately 750 car park spaces, spacious common areas, natural lighting and lush, landscaped outdoor seating areas, City Center Me’aisem aims to be a vibrant and focal meeting point for residents and employees in the community.

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