Majid Al Futtaim opens City Centre Me’aisem


September 1, 2015 | By RetailME Bureau

Majid Al Futtaim, the Dubai-based shopping mall developer and retail and leisure operator across the MENA, has opened the City Centre Me’aisem, its sixth City Centre mall in the UAE and twelfth in the region. The new lifestyle destination is now open and ready to welcome and serve an anticipated four million visitors in its first year from more than 11 surrounding communities.

Named for its location in the Me’aisem area of International Media Production Zone (IMPZ) in Dubai, the mall is strategically situated in the growth corridor of Dubai near the intersection of Al Khail Road and Sheikh Mohammad Bin Zayed Road.

Majid Al Futtaim has invested $75 million in City Centre Me’aisem, which features more than 53 retail outlets including the UAE’s 22nd Carrefour hypermarket, the 19th Magic Planet in the Middle East and a range of fashion and lifestyle brands such as Centrepoint, H&M, Max and Sun & Sand Sports and the initiator of the chocolate gifting concept Patchi. Some brands will also be making their debut in the UAE like 800 Degrees Neapolitan Pizzeria, Cath Kidston and GRK Fresh Greek.

City Centre Me’aisem offers a line-up of casual dining options and cafés that feature outdoor landscaped seating areas as well as various service providers including banking, beauty salons, fitness and a mobile operator.

The new mall will also be home to Majid Al Futtaim’s second City Centre Clinic in Dubai, to address the wellness needs of residents and families living in the surrounding communities. In celebration of its expansion, City Centre Clinic Me’aisem will offer complimentary GP and Pediatric consultations in the first two weeks of opening.

The opening of the Carrefour hypermarket is an important milestone for Majid Al Futtaim, as it fulfils a growing demand for high quality, affordable convenience shopping in a fast developing community, bringing its unique product offering to a whole new customer base.

“Majid Al Futtaim is developing retail and entertainment destinations, which are tailored to the needs of specific markets and communities. City Centre Me’aisem will offer a quick, accessible and personal retail experience, meeting the needs of the increasing urbanisation and consumers’ changing notion of convenience,” says Maryam Ahli, mall manager of City Centre Me’aisem.

Connected to two of Dubai’s major highways, the mall will serve several residential areas and communities such as Victory Heights, Jumeirah Golf Estates, Jumeirah Village Circle, Jumeirah Village Triangle, Motor City, Sports City, Emirates Living, Jebel Ali Race Course, Barsha South, Dubai Investment Park and Arabian Ranches, representing approximately 105,000 residents.

City Centre Me’aisem is built on 325,000 sqft, comprising of 256,600 sqft of GLA and is spread on one-level featuring contemporary design, sustainability measures, accessibility and quality finish.

The community lifestyle destination is built in line with Majid Al Futtaim’s sustainability vision and features a ‘Bionest’ water recycling system, the UAE’s first-ever solar panel lighting solution in its parking area, a reflective roofing membrane that minimises solar gain, energy-efficient LEED-compliant lights and water saving taps, with more than 83% of all construction elements coming from recycled material.

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