KSA’s Red Sea Mall welcomes 14 million+ visitors annually


December 21, 2022 | By RetailME Bureau

Situated on the northern western tip of Saudi Arabia’s Jeddah the Red Sea Mall – an iconic location and one of the leading retail and entertainment destinations – welcomes 14 million+ visitors annually.

The mall is strategically located at a walking distance from the Jeddah Corniche Circuit, which hosts the Saudi Arabian Formula One Grand Prix every year. In addition, the Red Sea Mall is right next to one of the plots that hosts the annual Jeddah Seasons events and related activities. Moreover, the mall is a short 15-minute drive from the new King Abdulaziz International Airport.

A formidable tenant mix

With a built-up area of 242,200 square metres and a gross leasable area (GLA) of 165,000 square meters Red Sea Mall boasts a strong tenant mix with more than 600 retail outlets including anchor department stores and a hypermarket.

Tenants include a formidable mix of multinational brands, regional names as well as local up-and-coming concepts. What’s more numerous multinational brands continue to choose the Red Sea Mall for their flagship and/or exclusive location in Jeddah.

The Red Sea Mall also houses an exciting range of leisure and entertainment offerings which include a 12-screen state-of-the-art movie theatre, five large entertainment centres and more than 73 restaurants and cafés. Moreover, the Red Sea Mall is home to a five-star hotel. The Red Sea Mall development also includes a commercial tower for corporate offices.

In addition, to make the shopping experience delightful and convenient Red Sea Mall offers 5,000 parking spots (outdoor and covered) for visitors.

Activities all-year round

The Red Sea Mall has an intense calendar of activities for 12 months of the year. These activities have been developed based on an in-depth understanding of the demands of mall visitors. From celebrations of national occasions to exhibitions, shows and pop-ups every visit to the mall is an opportunity for guests to see and experience something new.

In fact, according to a third-party survey conducted at the end of 2021 Red Sea Mall stood out as Jeddah’s leading retail and entertainment destination.

  • On 96% of occasions respondents listed the Red Sea mall as their favourite mall in Jeddah.
  • Defined the main activities during visits as 98% dining, 96% dining at coffee shops, 64% entertainment.
  • A majority said they visit the mall once a week in groups of three and find the mall organised, easy to walk around and browse offers and everything they are looking for.

“At the Red Sea Mall we invite potential tenants and welcome visitors based on the tagline ‘SEAing is Believing’,” said Mohammad Iqbal Alawi, Chairman of the Executive Committee of the Red Sea Markets Company. “We have a vision of inviting, inspiring and rewarding. And we achieve this vision through our brand values built around making the mall Comfortable, Welcoming, Exciting and Unique. That is what every employee of the Red Sea Mall stands by and represents. We are all passionate about what we do, we are a familiar friend, a trustworthy partner and an experienced guide. We promise to always be fun, authentic and always close to hand. We are proud of what we stand for, and we are respectful to others.”

A Mall of the Future

Alawi is currently steering the Red Sea Mall towards achieving its ambition of becoming ‘A Mall of the Future’ for Jeddah by overseeing the revamp of the mall’s customer journey. The Red Sea Mall team is setting new standards in what people expect from their mall experience.

“The entire team at the Red Sea Mall is working round the clock to understand the everchanging needs of our tenants and visitors. We have completed numerous upgrades enhancing experiences and will continue to further develop the mall experience. While the lockdown in 2020 and 2021 led to significant adjustment of consumer habits it also helped us to identify numerous opportunities that will allow us to stay ahead of the game and offer dynamic and engaging experiences for our visitors, also creating new revenue generating opportunities for our tenants,” Alawi concluded.

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