Doha Festival City, one of the largest entertainment, retail and hospitality destinations in Qatar managed and operated by Al-Futtaim, opened to public yesterday, April 5.
Visitors enjoyed the country’s biggest Marks & Spencer, the market’s first West Elm, the much anticipated Muji and the new flagship stores from H&M and Centrepoint. Over the next few weeks visitors will be enthralled by the first VOX Cinemas in Qatar and the world’s largest Monoprix Hypermarket.
“We currently have an extensive number of new-concept and first-to-market stores opened and are looking forward to many more over the coming weeks and months including Harvey Nichols, Mama’s & Papa’s, AllSaints, Hanna Andersson and four unique theme parks,” says Trevor Hill, general manager, Doha Festival City Mall. “The first Angry Birds World globally, indoor snow park Snow Dunes, ‘edutainment’ park Juniverse and digital experience Virtuocity will all be open by end of summer. We have also opened our purpose built Outdoor Leisure Trail, a 3km track designed with fun and fitness in mind – with this element free for our customers to enjoy.”
“As the biggest store opening for Marks & Spencer in Qatar this year, we are proud to be launching our world renowned chilled food for the first time in Qatar as well as our table service M&S Café, which offers our customers a more leisurely experience. After much anticipation Marks & Spencer in Doha Festival City has received a very positive reaction from our first customers today,” adds Nick Batey, general manager, Marks & Spencer Al-Futtaim, MENA.
In addition, Doha Festival City has partnered with twelve hotels across Doha to offer its guests complementary trips to and from the mall – with shuttle services running throughout the day seven days a week.
Further as a ‘smart mall’, Doha Festival City has incorporated a number of innovative concepts that combines with unique technology, enhancing visitor experience at every part of their journey within the destination. From digital wayfinding, smart car parking and free high-speed Wi-Fi to its extensive digital media network – every ‘smart’ aspect has been considered throughout.
“After many months of anticipation, we are tremendously proud to finally welcome the public to our world-class destination and are already enjoying the positive feedback. We invite visitors to come and celebrate with us time and again, as we have a number of surprises in store at Doha Festival City to ensure ongoing one-of-a-kind experiences for all,” Hill concludes.
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
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