Al Mana to open first NBA stores in Middle East


July 22, 2015 | By RetailME Bureau

US-based National Basketball Association (NBA) and Qatar-based Al Mana Fashion Group announced today a partnership that will see the opening of the first NBA stores in the Middle East. The first two NBA stores are scheduled to open in Doha, Qatar, during the 2016-17 NBA season, with additional stores in the UAE, Saudi Arabia and Kuwait to follow.

The NBA Stores will provide fans in the Middle East with access to the widest range of official NBA merchandise and memorabilia ever available in the region, including apparel, jerseys, footwear, sporting goods, toys and collectibles.

“This long-term project cements the NBA’s commitment to grow our footprint across the Middle East,” says Vandana Balachandar, NBA EMEA vice president, global merchandising. “As the demand for the NBA continues to grow in the Middle East, our partnership with Al Mana Fashion Group will allow us to provide a comprehensive assortment of NBA merchandise while bringing the official NBA shopping experience to our fans in the region.”

Amongst the over 400 NBA-branded retail locations globally, the NBA opened its new flagship NBA store in New York on 45th Street and Fifth Avenue in December 2015 and three other stores are currently operating in Manila with a fourth scheduled to open in Cebu, the Philippines in August.

“The National Basketball Association is one of the most successful sports leagues in the world and is watched and enjoyed by millions of people around the globe,” says Andrew Fairall, general manager of Al Mana Fashion Group – sports division. “With basketball being one of the fastest growing categories in sports retail in the region, we are very excited to be working with such an iconic brand as we build an exciting new chapter in our illustrious legacy in the Middle East.”

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau




Download Images RetailME Magazine