Kuwait-based Tamdeen Group’s 360 Mall is embracing the spirit of the holy month of Ramadan through a variety of social initiatives around good health and hospitality in line with its corporate strategy of creating value for the community it serves.
The mall is hosting the Rijeemy Walkathon in partnership with Rijeemy Centre, a nutrition and diet clinic, to encourage society to fight obesity. Participants are welcome to partake in the walkathon taking place at the mall from 5-to-6 pm daily, except on weekends, until July 6. Mall tenants are also being encouraged to join in the activities.
“360 Mall is known to be customer-service oriented and we cater to the wishes of our customers quite seriously. This Ramadan we are fulfilling the need of the hour, which is to help people to enjoy longer and healthier lifestyles through our partnership with Rijeemy,” says Claudia Lopusinska, the mall’s marketing manager.
In late 2014, research from the Food Security Index ranked Kuwait as the most obese nation in the world, with a 42.8% obesity rate. Hence, the walkathon has become the biggest health initiative in Kuwait. First initiated five years ago starting with 100 enthusiasts at the inaugural event, the walkathon is now held every year in Ramadan. This year, over 2,500 Kuwait residents are participating in the event.
The programme is sponsored by several big corporates this year including Zain Telecommunication and Ghalya Technology and is supported by the Ministry of Youth, Fitness First, Infunity, Art Studio, Nike and Glaciar, to name a few.
Further 360 Mall also supported the UNHCR’s (United Nations High Commissioner for Refugees) World Refugee Day, advocating the plight of refugees from around the world. With this initiative the mall kicked off its Ramadan campaign on June 20.
“We find it of utmost importance to highlight the plight of our brothers and sisters in the Middle East and it was to this end that we kicked off a humanitarian campaign, in partnership with the UNHCR, on World Refugee Day,” states Lopusinska.
That aside, shoppers at 360 Mall are being treated to complementary coffee and dates from the two hospitality kiosks at the ground level, in partnership with Rotana Hotel. These initiatives will be supplemented by yet another activity wherein children will receive free traditional henna drawings on their palms.
The key to a successful omnichannel future
A frictionless omnichannel experience which is predictive, value-focused, and highly personalised isFebruary 16, 2023 | By RetailME Bureau
Scandinavian brand J Lindeberg capitalises on the rise of athleisure to expand in the UAE
J Lindeberg was started by Johan Lindeberg in 1990s with the aimSeptember 2, 2022 | By RetailME Bureau
Amazon KSA doubles storage capacity with a new fulfilment centre in Riyadh
KSA e-commerce market set to grow but local players need more support
UAE-based diversified business GMG’s Everyday Goods’ retail division has launched its first
Exactly 11 years ago as a freshly minted expat in the UAE
Cereal Partners Worldwide, the maker of Nestlé Breakfast Cereals and a leading
Grocery major Carrefour, owned and operated by Majid Al Futtaim in the
Géant, part of GMG, recently opened two new stores. The brand has
UAE-based diversified family business GMG has launched four state-of-the-art manufacturing facilities in
The growth opportunity for food and grocery retailers during the Holy Month
From value, variety and convenience to philanthropy GMG retail stores, including 16
MAGGI from the house of the Nestlé is all set to launch
What does 2023 look like for consumers in Saudi Arabia? A Nielsen
Dubai-based food & grocery retailer Union Coop has launched its discount campaign
Around eight years ago in 2015 a brand called Fruitful Day was
Recently Prince Turki bin Talal Al Saud, Prince of the Asir region
The rapid pace of retail development in Saudi Arabia has created opportunities
From coffee chain to premium fragrances and jewellery, several brands including Costa
Situated on the northern western tip of Saudi Arabia’s Jeddah the Red
Abu Dhabi based Dalma Mall won 8 prestigious awards for retail and
The Dubai Shopping Malls Group (DSMG) has announced the return of its
An investment partnership has brought together the Red Sea Markets Company and
Dubai’s newest lifestyle and shopping destination Silicon Central – under the portfolio
Line Investments & Property LLC, the shopping mall and management division of
This month Dubai’s Italian themed Mercato mall will complete two decades since
Majid Al Futtaim’s shopping mall City Centre Mirdif has launched a two-week
UAE-based retail conglomerate Landmark Group’s children’s concept Babyshop has opened a new