Global sports apparel brand PUMA has teamed up with American toy and entertainment group Hasbro Inc. to create exciting Transformers-themed footwear.
First introduced by Hasbro and Japan’s Takara as a toy series in 1984, the adventures of the robots which can transform into motor vehicles also became a popular cartoon series. With the more recent addition of a blockbuster cinema franchise, Transformers has turned into one of the most recognisable brands in entertainment. Millions have watched the epic battles between Autobots and Decepticons, and protagonists such as Optimus Prime and Megatron have become household names.
Partnering with creative brands to bring consumers a range of appealing products, while pushing boundaries with futuristic design and style, has become a key part of PUMA’s strategy. PUMA will combine the Transformers theme with its RS-X shoe, which is based on the iconic 1980s Running System (RS) line. For PUMA and Hasbro, the launch of this collaboration comes ahead of an important date for Transformers fans, the release of BUMBLEBEE, the latest cinema blockbuster in the franchise.
The PUMA x TRANSFORMERS range will be sold exclusively at Foot Locker stores.
“We are proud to collaborate with PUMA, one of the world’s most popular and respected sports apparel brands,” says Nikki Gie, EMEA director – fashion & home for Hasbro. “With nostalgia for the 1980s at an all-time high, we are excited to bring together two 80s icons for the first time: Tranformers and the PUMA RS shoe. We hope fans everywhere will rock the Transformers RS-X sneakers when they come out to see even more 80s vibes in BUMBLEBEE, in theatres this December.”
“We are excited to partner with Hasbro to create a fun collaborative collection that will bring the iconic robots to life. Having achieved global icon status, Transformers make perfect partners to push forward stories of reinvention within modern-day pop culture,” adds Adam Petrick, director for brand & marketing at PUMA.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
Why cinemas, wellness sanctuaries and cultural districts are becoming emotional infrastructure for
In a retail landscape dominated by shelves stacked with finished products, Oo
Pure Gold Jewellers, one of the region’s leading jewellery retail brands, today
Ulta Beauty’s arrival in the Middle East is not simply another international
European denim powerhouse JACK & JONES is making a decisive return to
From bullion to boutiques, investment to immersion, Dubai Gold District marks a
The opening of New Balance’s first-ever Grey store in the Middle East
LOJEL, the global brand celebrated for its design-forward luggage and everyday carry
As youth culture reshapes the global retail playbook, Majid Al Futtaim is
Previous Article
