Italian luxury design and furniture concept Poltrona Frau Group ME launched a showroom on Jumeirah Road in Dubai. A two-storey hub for contemporary furniture and home to the best of Italian design, the new showroom is the embodiment of its brands with Poltrona Frau’s craftsmanship, Cassina’s modern and quality design and Cappellini’s avant-garde products.
This timeless project, curated by Giulio Cappellini who is the art director of the Italian design firm Cappellini, emphasises the quality of this design destination, which aims to make an impact on the local and regional architecture, along with the local design community and residential clients. The building is characterised by precious materials such as marble and brass, which reflect the shades of the local landscape, bringing together the key elements of the three design led brands.
Inaugurating the showroom were Cassina’s art director, Patricia Urquiola, along with architect and designer, Roberto Palomba from Poltrona Frau.
“Thanks to this unique opportunity, Poltrona Frau Group ME confirms its esteemed position in the UAE and Middle East, where it has been both influential and inspirational, particularly in recognising the tremendous potential of this dynamic and quality driven market,” states Samer Al Isis, CEO of Poltrona Frau Group ME.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
Why cinemas, wellness sanctuaries and cultural districts are becoming emotional infrastructure for
In a market where homes and commercial spaces are becoming sharper expressions
From bullion to boutiques, investment to immersion, Dubai Gold District marks a
GMG has launched Modora, an upscale home and interiors concept, marking the
In March, Chicago’s McCormick Place is set to become the heartbeat of
Apparel Group has unveiled the region’s first Sur La Table store at
Abu Dhabi is now home to a double design landmark as Crate&Barrel
Home improvement retail giant eyes regional growth with DIY-first experience tailored for
Retail and lifestyle conglomerate Majid Al Futtaim marks a new milestone in
Majid Al Futtaim accelerates its luxury retail strategy in the GCC, building
The Inspired Home Show 2025 concluded with positive momentum, reinforcing its position
Previous Article
