6thStreet.com is an omnichannel fashion & lifestyle destination that offers 1200+ fashion & beauty brands in the UAE, KSA, Kuwait, Oman, Bahrain & Qatar. Customers can shop the latest on-trend outfits, shoes, bags, beauty essentials, and accessories from international brands from the platform across touchpoints.
“6thStreet is a prime example of the e-commerce trend, as we continue to see strong growth in our online sales and mobile app usage. In 2016, we identified a gap in the market for online marketplaces in the lifestyle and fast fashion space and seized the opportunity to launch 6thStreet.com. Our platform now offers over 1200+ international brands in the fashion, lifestyle, and beauty space, making us a one-stop-shop for customers,” Dharmin Ved, CEO of 6thStreet.com points out. Being digitally native, since the start, the brand has scaled its customer acquisition and retention across performance marketing and CRM channels with push notifications being its strongest and most effective retention channel. Further, the brand always focuses on a data-driven approach and takes the innovative route for everything they do. Dharmin here says, “The marketing campaigns we launched in 2022 also became more experimental. To name a few, the Advantage+ shopping campaigns on Instagram and personalized WhatsApp communication proved to be huge successes that we are continuing to use”. Discussing more about the growth story of 6thStreet.com and giving us more insights into his agenda, strategies and future plans Dharmin Ved gets talking with RetailME. Check out here for more.
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