Peru promotes superfoods in the UAE


December 30, 2019 | By RetailME Bureau

Peru is all set to roll out plans to promote its range of superfoods in the UAE. One of the fastest growing economy in Latin America over the last decade, Peru is bullish on increasing exports of its ethnic agricultural and other products to the Middle East region in line with the rising demand.

The range of Peruvian superfoods are classified into fruit and vegetables (goldenberries, blueberries, artichokes, camu camu, cherimoya, asparagus, pomegranate, passion fruit, soursop, lucuma, tangerine, avocado and grapes); grains (cocoa, chestnut, sweet potato, cañihua, chia, amaranth, maca, purple corn, quinoa, sacha inchi, yacon and cassava); and fish and seafood (anchovy, eel, tuna, bonito, mackerel, squid, scallops, horse mackerel, prawns, mahi-mahi, hake, paiche, cuttlefish and trout).

Earlier this year, the Government of Peru streamlined its plans for Expo 2020 Dubai and initiated the pavilion work in the presence of Edgar Vásquez, the minister of foreign trade and tourism of Peru. Coinciding with this, the Commission for the Promotion of Peru for Export and Tourism (PROMPERÚ) also organised Expo Peru Dubai 2019 to promote Peruvian trade and tourism in the region.

Commenting on this, Luis Torres, executive president of PROMPERÚ, said “We are delighted to increase presence of Peruvian superfoods in the UAE. Dubai is an ideal market to showcase the strengths of genuine products from Peru. A number of companies from Peru are looking to export agribusiness products and concepts aimed at attracting interest from all over the region and beyond.”

“For Peru, the UAE is one of the most important markets in the Middle East. The UAE has high strategic value because it is important not only for its domestic demand but also because it is a major platform and a logistics and commercial hub for the entire MENASA region,” added Eduardo Ferreyros, commissioner general of Peru for Expo 2020 Dubai.

“Not many people in the UAE are probably aware of Peruvian products that come from different culinary traditions. We are planning to reap the benefits of our potential generating a lot of interest from the public and distributors by providing information to them about our product range that the market is interested to absorb. We aim to establish a long-term commercial relationship in the UAE, as well as across the region,” he stated.

Peru also unveiled “Super Foods Peru” brand aimed at participating at the most representative food events and fairs in the world in order to highlight the qualities of functionality and well-being.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau
Ahmad AR. BinDawood, Chief Executive Officer, BinDawood Holding

BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38 

Continue Reading

December 13, 2023 | By RetailME Bureau
Majid Al Futtaim Retail commits to Collaborative Impact Goals at COP28

Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour 

Continue Reading

December 8, 2023 | By Rupkatha B
BinDawood Holding Company earns Honorary Shield for Compliance Excellence

BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by 

Continue Reading

December 6, 2023 | By RetailME Bureau
First Movers Coalition for Food to create up to $20-bn value chain for sustainable farming

The World Economic Forum, with support from the Government of the United 

Continue Reading

December 5, 2023 | By RetailME Bureau
Food consumption in the GCC to grow at a steady pace

Food consumption in the GCC is set to grow at a CAGR 

Continue Reading

November 29, 2023 | By RetailME Bureau
Carrefour urges customers to ‘Choose Better’

Carrefour, operated by Majid Al Futtaim in the UAE, has set up 

Continue Reading

November 28, 2023 | By RetailME Bureau
GMG opens Monoprix outlet in Abu Dhabi

GMG’s Everyday Goods – Retail division is now expanding into the country’s 

Continue Reading

November 27, 2023 | By RetailME Bureau
Spinneys to open second store in Riyadh’s KAFD in partnership with Al-Hokair Group

Following a partnership deal between food and grocery retailer Spinneys Dubai and 

Continue Reading

November 22, 2023 | By RetailME Bureau




Download Images RetailME Magazine