This Ramadan, PepsiCo is giving back to communities across the Middle East to help those in need. In the United AE, PepsiCo Saudi Snack Food Company Limited (SSFL) has partnered with Dubai Charity Association (DCA) to supply over 50,000 meals to orphans in Africa to commemorate the holy month of Ramadan.
In Saudi Arabia, in partnership with Dar El Ber, PepsiCo is donating 10% of the price of each Lays pack purchased to feed the needy. 7UP trucks are also circulating the Kingdom to distribute 10,000 gifts to children in need.
Further in Egypt, in partnership with the award winning Liter of Light initiative and Misr El Kheir, Pepsi and Chipsy have lit up three villages in one of Egypt’s poorest governances, providing indoor and outdoor lighting in Upper Egypt.
“For us at PepsiCo, giving back to the communities in which we operate is extremely important. I hope that you will all join hands this month and contribute to the happiness of those less fortunate,” says Carla Hassan, chief marketing officer, PepsiCo MENA.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BFancyTech debuts in MENA to empower brands with scalable, on-brand content through GenAI
Red Sea Mall Introduces 20+ Exclusive Brands in Major Retail Upgrade
/ 
MENA’s retail pioneer Union Coop has further solidified its retail presence in
As the demand for healthier food choices surges, ROOTS Food is leading
A new chapter unfolds for the leading tech-driven, hyperlocal e-commerce company, Rabbit,
Lulu Retail, the GCC’s retail powerhouse, has reported a transformative FY 2024,
The Ministry of Industry and Advanced Technology (MoIAT) in cooperation with Lulu
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
/ 
NRF Vice President of Education Strategy Susan Reda forecasts 2025’s retail trends
The Dubai Duty Free (DDF) has recorded sales of $1.94 billion up
In what comes as a significant announcement, Middle East based eyewear majors
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
GMG’s Everyday Goods – Retail division celebrates expansion milestone hitting 60 stores
Among several others, three key factors have fuelled the growth of homegrown
Empowering women, transforming communities: The rise of female-led businesses in Times Square Center
In its central Dubai location, Times Square Center stands not just as
One of UAE’s leading fresh food retailers, Spinneys has announced its intention
Acting as a bridge between Brazil and GCC markets offering a compelling
Commonly cited statistics indicate that around 20% of new businesses fail during
Previous Article
