noon to enter Egypt

noon, Middle East’s home-grown digital marketplace, has announced its imminent expansion into Egypt. The move will mark a significant step in noon’s growth journey since its successful launch in the UAE and Saudi Arabia, just over a year ago.

As it prepares to enter its third regional market, noon promises to bring customers in Egypt more choice, affordability and convenience across a wide range of products – including electronics, fashion, beauty, baby, home and kitchen – faster delivery and free returns. Customers in Egypt can try noon’s offering via desktop or app during the on-going, initial test period.

noon Egypt is based in Smart Village, Cairo’s technology and innovation led business district, and the team on ground is currently in the testing phases prior to the official launch. The e-commerce platform also has a fully operational Customer Fulfilment Centre (CFC) in Greater Cairo’s Abu Rawash area, with plans to include five additional CFCs to ensure service to all cities and governorates is quick and efficient.

“E-commerce is still relatively new in Egypt, and noon has the opportunity to help shape a digital marketplace perfect for the country with this beta launch. We’re so excited to start building strong relationships with the local retail community and customers, supporting Egypt’s growth and entry into e-commerce,” says noon founder, Mohamed Alabbar.

A vast amount of Egypt’s retailers has zero or limited online presence. By using noon as their online platform, retailers large and small will enjoy more visibility, access to a wider customer base, an opportunity for increased sales and a larger share of the e-commerce market. They will also have access to noon’s logistics services to reach their customers across the country more effectively.

noon will also be looking to recruit Egyptian talent to join the local team. The digital marketplace is planning to use its local roots in Egypt to deliver friendly, reliable and personalised services.