Nike launches smart sneaker (PC: RTFKT)
In collaboration with its recently acquired digital studio RTFKT Nike has launched its smart sneaker Cryptokicks iRL.
The Cryptokicks iRL is the first native Web3 sneaker featuring technology that combines decades of Nike Sneaker innovation with RTFKT’s vision to merge the digital and physical worlds.
The Cryptokicks iRL features auto-lacing, enhanced lighting, haptic feedback, gesture control, walk detection, App connectivity, AI/ML algorithms and wireless charging via the RTFKT Powerdeck. Available in four styles – Blackout, Ice, Space Matter and Stone – the prices range from $450 to $1,000.
The Cryptokicks iRL collection pay homage to the Nike Mag, which debuted in 1989 with the release of the Back to the Future 2 film. The Air Mag was designed by sneaker legend Tinker Hatfield then brought to life by Nike innovation teams in charitable auctions in 2011 and 2016 with auto-lacing tech.
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