Nespresso enables consumers to recycle conveniently


March 21, 2023 | By RetailME Bureau

Nespresso enables consumers to recycle conveniently

Resources are precious and Nespresso has known this from the start with the creation of the first portioned coffee system that optimises the use of water, energy and coffee through precise quantities to brew a cup of coffee. What’s more knowing that building a greener future is a collaborative effort Nespresso also enables its customers in the UAE and worldwide to recycle conveniently.

Since launching its first recycling scheme in 1991 Nespresso has embarked on a journey towards a circular model. A circular model transforms the take-make-waste economy into one that tackles climate change, biodiversity loss, waste and pollution. The brand endorses circular principles where end-of-life materials are conceived as resources from the very start. Their actions are based on the following principles: Eliminate waste and pollution, Circulate products and materials and Regenerate nature.

In the UAE Nespresso offers a recycling scheme with many collection points. Customers can conveniently recycle their used capsules by requesting at-home collection with their e-commerce order or by dropping them off at any Nespresso retail location across UAE. In fact, Nespresso has partnered with BEE’AH in the UAE to recycle used coffee capsules. After collecting the used Nespresso capsules from customers, they are transported to BEE’AH’s recycling facility wherein the capsules go through a process of isolating the coffee grounds from the aluminium, using a custom separation machine developed by Nespresso. The coffee grounds are then transformed into compost, while the aluminium is recycled, allowing it to be reused in the production of new aluminium products. This closed-loop system minimises waste and maximises the use of resources, helping to create a more sustainable future. After the separation process of capsules is complete, the coffee grounds are sent to Green Fields as compost to grow vegetables.

Notably, Nespresso reached a global recycling rate of 32% at the end of 2020, up by 17% since 2014. More than 90% of its consumers worldwide have access to a convenient used capsule recycling solution. While Nespresso’s recycling efforts cover 59 countries with dedicated recycling systems in 54 countries, the brand also shares its infrastructure with other capsule manufacturers in five countries. In 38 countries, Nespresso offers a ‘Recycling at Home’ option which allows consumers to have their used capsules collected from their place of residence.

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