Union Coop partners with LinkedIn to strengthen digital strategy

UAE-based consumer cooperative, Union Coop has signed a contract with professional networking platform, wherein the latter will help strategise Union Coop’s brand footprint within their digital medium and APIs, as well as attract quality talent. The cooperation is in line with Union Coop’s digital transformation and expansion objective, which also included the next phase of its digital web store and upgraded smart application.

LinkedIn will assist Union Coop to strengthen its digital presence by highlighting the brand’s core values such as Emiratisation, corporate social responsibility initiatives, future expansions/new projects, consumer and employee happiness initiatives and many more.

“A high-quality LinkedIn company page helps you network and reach prospective audience, but it also establishes your brand image on a global scale as a reputable and trustworthy organisation. At Union Coop, we are all about consumer trust and happiness, which is why we wish to explore all dynamic ways to establish a connection with them,” said Imad Rashid, acting director happiness and marketing department at Union Coop. “By understanding the benefits of LinkedIn for Business, altering our LinkedIn content strategy to suit our audience and managing LinkedIn wisely, we look forward to build referral relationships and attract talented individuals to join us. Since Emiratisation is one of our core values, having a strong brand presence on LinkedIn will help our recruiters reach deserving candidates in a faster and better manner.” said Mr. Rashid

“LinkedIn is connecting more professionals than ever, proving that we are the right partner for the future. We are proud to take part in the digital strategy of Union Coop, and we are confident that this partnership will enhance their plans and initiatives,” added Rajai El Khadem, head of public sector at LinkedIn MENA.