The Dressroom.com debuts its offline showroom in Dubai


February 9, 2014 | By RetailME Bureau

Middle East based online fashion retailer The Dressroom.com launched its offline showroom at 903 Cluster V, JBC2 Towers, Jumeirah Lake Towers, Dubai.  The showroom is an offline location that complements the online store.  It also acts as a social space for the social women of this region, a concept store that brings to life the online brand. The showroom will cater to the growing demands of the regional clientele and aims to provide a space for women to preview, order and buy a selection of gorgeous designer dresses and gowns.

Founded by Samantha Kayruz Chami and Dina Abdul Hadi Daryani, the Dressroom.com hosts an extensive online selection of over 3000 designer evening gowns and dresses to complement all body types. The compilation promotes a plethora of different sizes, conservative, modest dresses and gowns that adhere to, and celebrate, the traditions of Middle Eastern culture. With the launch of its new location, theDressroom.com shoppers in the UAE have an opportunity to visit the showroom and enjoy personalized service in an intimate environment.

Boasting names such as Nue by Shani, Laundry by Shelli Segal and Jovani, the upscale assortment of dazzling dresses on the Dressroom.com guarantees the ladies a shopping experience that is unmatched. Striking evening gowns for avant-garde functions, flirty cocktail dresses, billowing prom gowns, casual yet stunning day dresses and astonishingly stylish maternity wears, all at one location for every occasion.

“We are in a region where women still relish the boutique experience; a place they can go to for personalised attention, try on the dresses, feel the fabrics and speak to the staff. The Dressroom.com’s new showroom gives women that shopping experience. We have created an intimate space for women to come in with their girlfriends and families, relax and try out as many dresses for that perfect one.  Our online retail store is complimented by the presence of offline location. Shoppers who are unclear of measurements can come into the showroom to try out and find their gem of a dress. We believe that this would give them confidence the next time they log online,” says Chami.

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