Middle East based online fashion retailer The Dressroom.com launched its offline showroom at 903 Cluster V, JBC2 Towers, Jumeirah Lake Towers, Dubai. The showroom is an offline location that complements the online store. It also acts as a social space for the social women of this region, a concept store that brings to life the online brand. The showroom will cater to the growing demands of the regional clientele and aims to provide a space for women to preview, order and buy a selection of gorgeous designer dresses and gowns.
Founded by Samantha Kayruz Chami and Dina Abdul Hadi Daryani, the Dressroom.com hosts an extensive online selection of over 3000 designer evening gowns and dresses to complement all body types. The compilation promotes a plethora of different sizes, conservative, modest dresses and gowns that adhere to, and celebrate, the traditions of Middle Eastern culture. With the launch of its new location, theDressroom.com shoppers in the UAE have an opportunity to visit the showroom and enjoy personalized service in an intimate environment.
Boasting names such as Nue by Shani, Laundry by Shelli Segal and Jovani, the upscale assortment of dazzling dresses on the Dressroom.com guarantees the ladies a shopping experience that is unmatched. Striking evening gowns for avant-garde functions, flirty cocktail dresses, billowing prom gowns, casual yet stunning day dresses and astonishingly stylish maternity wears, all at one location for every occasion.
“We are in a region where women still relish the boutique experience; a place they can go to for personalised attention, try on the dresses, feel the fabrics and speak to the staff. The Dressroom.com’s new showroom gives women that shopping experience. We have created an intimate space for women to come in with their girlfriends and families, relax and try out as many dresses for that perfect one. Our online retail store is complimented by the presence of offline location. Shoppers who are unclear of measurements can come into the showroom to try out and find their gem of a dress. We believe that this would give them confidence the next time they log online,” says Chami.
How much technology is too much technology? Tech has inevitably become asApril 15, 2021 | By Shruthi Nair
According to a report by the United Nations, the fashion industry accountsFebruary 18, 2021 | By Shruthi Nair
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
World’s largest fully integrated online brand in fresh fish and meat e-commerce
Retailers in the Middle East are making strides in their multichannel offerings,
Gulf Marketing Group (GMG) is gearing up for a continued surge in
Blush & Bloom, an online maternity boutique that provides maternity, nursing, and
Abu-Dhabi based Rizek, the first app for on-demand home services in the
It is impossible for any retailer to survive without e-commerce capabilities, according
The unprecedented challenges of 2020 made way for the untapped opportunities that
GCC-based noon.com, the homegrown digital marketplace, announced its biggest ever Yellow Friday Sale
A new UAE e-commerce platform, Flip19.com, goes live in Dubai. The site
British quality grocery retailer Waitrose & Partners launched its first e-commerce platform
The COVID-19 pandemic has forever changed online shopping behaviours, according to a
Swedish fashion retailer H&M Group adopts an integrated approach to grow, amid