Souq.com records 10 times more sales on the first day of White Friday


November 26, 2015 | By RetailME Bureau

Middle East based online retailer Souq.com has recorded ten-fold increase over average daily sales on the first day of White Friday sale that commenced yesterday, with 40% of the sales coming from the mobile app. This reinstates the growing m-commerce trend in the region.

In addition Souq.com has confirmed that two items were sold per second with over 20K mobiles, 20K bottles of perfumes and 20K fashion items being sold within the first few hours of the White Friday sale taking place from November 25-28.

Of the purchases made on the first day 40% came via credit card, which also proves customers are availing benefit of partnership with MasterCard to get 10% extra off on all deals.

“Souq.com is leading the trend in the growth of online shopping in the Middle East which is one of the fastest growing e-commerce markets in the world. High GDP per capita, robust mobile penetration rates, younger population, ease of buying are some of the key factors fuelling a boom in online sales in the Middle East. With 60% of consumers being under the age of 25, the region has a growing number of people who are ‘living online’ and who understand the benefits of electronic payments such as speed, convenience, security and value for money,” says Ronaldo Mouchawar, CEO & co-founder, Souq.com.

“Through partnering exclusively with some of the region’s top brands, we are able to bring some truly unbeatable deals to the table during White Friday 2015. We are delighted to see our customers benefitting via mobile app that ensures you don’t miss out the big hourly deals even while you are on the go,” he adds.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /


Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau
Koita

Homegrown, organic and plant milk company, Koita has announced its expansion into 

Continue Reading

December 9, 2020 | By RetailME Bureau
Middle East's vegan revolution

Today’s on-demand streaming services are ripe with docu-series and explainer videos on 

Continue Reading

December 3, 2020 | By Shruthi Nair




Download Images RetailME Magazine