Middle East based online retailer Souq.com has recorded ten-fold increase over average daily sales on the first day of White Friday sale that commenced yesterday, with 40% of the sales coming from the mobile app. This reinstates the growing m-commerce trend in the region.
In addition Souq.com has confirmed that two items were sold per second with over 20K mobiles, 20K bottles of perfumes and 20K fashion items being sold within the first few hours of the White Friday sale taking place from November 25-28.
Of the purchases made on the first day 40% came via credit card, which also proves customers are availing benefit of partnership with MasterCard to get 10% extra off on all deals.
“Souq.com is leading the trend in the growth of online shopping in the Middle East which is one of the fastest growing e-commerce markets in the world. High GDP per capita, robust mobile penetration rates, younger population, ease of buying are some of the key factors fuelling a boom in online sales in the Middle East. With 60% of consumers being under the age of 25, the region has a growing number of people who are ‘living online’ and who understand the benefits of electronic payments such as speed, convenience, security and value for money,” says Ronaldo Mouchawar, CEO & co-founder, Souq.com.
“Through partnering exclusively with some of the region’s top brands, we are able to bring some truly unbeatable deals to the table during White Friday 2015. We are delighted to see our customers benefitting via mobile app that ensures you don’t miss out the big hourly deals even while you are on the go,” he adds.
According to a report by the United Nations, the fashion industry accountsFebruary 18, 2021 | By Shruthi Nair
The jewellery making industry has been under tremendous scrutiny over the yearsFebruary 11, 2021 | By Shruthi Nair
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
World’s largest fully integrated online brand in fresh fish and meat e-commerce
Homegrown, organic and plant milk company, Koita has announced its expansion into
Retailers in the Middle East are making strides in their multichannel offerings,
Gulf Marketing Group (GMG) is gearing up for a continued surge in
Blush & Bloom, an online maternity boutique that provides maternity, nursing, and
Abu-Dhabi based Rizek, the first app for on-demand home services in the
It is impossible for any retailer to survive without e-commerce capabilities, according
The unprecedented challenges of 2020 made way for the untapped opportunities that
GCC-based noon.com, the homegrown digital marketplace, announced its biggest ever Yellow Friday Sale
A new UAE e-commerce platform, Flip19.com, goes live in Dubai. The site
British quality grocery retailer Waitrose & Partners launched its first e-commerce platform
The COVID-19 pandemic has forever changed online shopping behaviours, according to a
Swedish fashion retailer H&M Group adopts an integrated approach to grow, amid