SAMY now available in the UAE


February 11, 2014 | By RetailME Bureau

SAMY, the direct mobile marketing and engagement network, is finally available in the UAE, after a successful launch in Dubai. The SAMY app for smart phones comes at a crucial time for consumers and businesses to meet this rising need for the convenience of m-services, and to manage/save money and time while having an excellent and convenient virtual shopping experience.

SAMY is a mobile phone app, which enables merchants and shopping centres to broaden their brand marketing to new and existing customers by extending offers and promotions via their mobile devices. SAMY provides merchants an easy way to quickly integrate all the important retail touch points including point of sale (POS), gift cards, mobile offers, loyalty systems and more into one single, synchronised mobile platform. For consumers, SAMY provides shopping convenience, value for money, discounts, savings and more by simply using their hand held mobile devices. SAMY is being launched by Igniva Technologies FZCO in the UAE, after signing a multi-year agreement with MobileBits Corp., provider of the SAMY mobile marketing and engagement network, to be the exclusive master reseller of SAMY in Turkey and the GCC.

“We are delighted to introduce SAMY to the UAE to provide efficiency and ease in connecting merchants with the country’s diverse consumer base. Igniva is bringing wireless connectivity to another level by providing the convenience of mobile marketing, customer engagement and networking all in one platform. We extend our gratitude to the rulers of the UAE for their vision and initiative in laying down the technological foundation for the mobile industry, which makes innovative apps like SAMY possible,” says Yousef Shreim, president of Igniva Technologies. “The UAE has a fast growing population of smartphone users supported by telecommunication facilities that are cutting edge. Smartphones and mobile apps have become necessities in everyday living from office work to shopping. It is a strategic decision to initially introduce SAMY in the UAE, as we prepare the launch of the app in Turkey and other GCC countries, where there are likewise a promising outlook for mobile marketing and engagement solutions,” he adds.

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