Retailers have to cater to the modern-day showrooming & webrooming consumer

January 26, 2016 | By RetailME Bureau

According to a recent Nielsen study, consumers today are no longer looking for their needs to be fulfilled by only local retailers. They are looking towards e-tailers for greater choice while shopping.

In the UAE all survey respondents confirmed to have engaged in shopping activity online, out of which 68% have progressed into completed transactions.

The response is similar from respondents in Saudi Arabia too where they have done some sort of shopping activity online, out of which 52% have progressed into completed transactions.

“Retailers have to consider more than simply being present online, they need to think ‘mobile screen’ first,” says Arslan Ashraf, managing director, Nielsen Arabian Peninsula. “Smartphone penetration in the UAE and KSA is estimated to be around 80% and 70%, respectively, and it is usually their first point of access when e-browsing.”

While online sales are on the rise, fears about the impact on physical store traffic may be somewhat inflated. As it stands today, consumers aren’t simply ‘showrooming’; they are ‘webrooming’ too.



Previous Article Next Article


Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau

Homegrown, organic and plant milk company, Koita has announced its expansion into 

Continue Reading

December 9, 2020 | By RetailME Bureau
Middle East's vegan revolution

Today’s on-demand streaming services are ripe with docu-series and explainer videos on 

Continue Reading

December 3, 2020 | By Shruthi Nair

Download Images RetailME Magazine