Online shopping gaining popularity in the UAE, indicates MasterCard


April 21, 2015 | By RetailME Bureau

MasterCard today released the results of its ‘Online Shopping Behaviour’ study that indicates online shopping has increased gradually over the last two years, with local websites such as Souq.com, emerging as a popular choice by shoppers. According to the study, a whopping 83% of UAE residents had made a purchase online during the three months prior to the study being conducted and four out of five respondents said they were satisfied with the process. The top categories for online spending include airlines, travel and hotels, followed by shopping for home appliances and clothing.

“Online is quickly becoming the norm for more shoppers in the UAE due to the high level of awareness amongst consumers about the convenience, speed and safety of their transactions. They are adopting new technologies such as MasterPass, which allows consumers to store all their MasterCard or other branded payment card information, as well as shipping and billing address details securely in one place. This gives them the ability to make online payments quickly, with a single click, tap or touch of the MasterPass button at checkout,” explains Aaron Oliver, head of emerging payments – Middle East and Africa, MasterCard.

“From a merchant’s point of view, banks and other financial institutions in the UAE are driving the growth of the e-commerce industry by eradicating barriers to e-commerce and developing customised payment solutions that facilitate the acceptance of online payments for both large and small businesses.”

The survey results also highlighted an affinity for making purchases through smart handheld devices. Of the respondents polled, nearly one-third made online purchases through their mobile phones, which is higher than what was observed in the UAE for results collected in 2012 and 2013. Airline tickets and phone apps were found to be the two main categories of products purchased online via mobile phones, followed by clothing, accessories, hotel accommodations and cinema tickets.

Respondents pointed to convenience and wide availability of apps as key reasons for relying on their mobile phones, with fewer people mentioning a preference to shop in brick-and-mortar stores compared to the results of the 2014 study (results were collected in 2013).

The Online Shopping Behavior survey, which measures consumers’ propensity to shop online, was conducted at the end of last year and was based on interviews with 4,000 respondents across eight markets in the Middle East and North Africa including the UAE.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto




Download Images RetailME Magazine