Marka PJSC, Dubai-based public joint stock company focused on the UAE’s retail sector has purchased a majority stake in the UK-based online retailer, Icons Shop Limited. The move makes Marka the first regional company to secure exclusive rights with an international e-commerce organisation; the acquisition sees Marka acquiring a 65% share of the world’s largest football memorabilia company for AED 15.3 million.
Icons, which was established in 1999, retails exclusive and non-exclusive sports merchandise and has a key focus on football and is the latest addition to Marka’s rapidly expanding sports portfolio.
“The acquisition of a majority stake in Icons is an important strategic addition to our growing sports retail portfolio. It is the world’s leading football memorabilia brand and makes Marka a market leader in a highly-profitable segment, with strong international growth potential through its successful online platform, ICONS.com,” says Nick Peel, CEO of Marka and chairman of the joint venture between Marka and Icons.
Marka will integrate Icons into its Modell’s Sporting Goods stores as well as its soon-to-open UEFA Champions League Experience located in Abu Dhabi’s Yas Mall. The company will draw on Icons’ relationship with the world’s best known existing and historic players such as Cristiano Ronaldo, Pelé, Diego Maradona, Luis Figo, Andrés Iniesta, Neymar Jr, Bale and James Rodriguez for signing sessions and to sell signed shirts, boots, photos and other products. Icons also holds tournament rights with the sport’s major governing bodies including FIFA’s World Cup in Russia and UEFA’s Champions League for the next three years.
The deal also includes the inventory acquisition of one of its main competitors and suppliers, making Icons, through its online portal ICONS.com, the largest signed sports memorabilia business outside of the US and the largest football memorabilia company in the world.
“We are seeing an increasing migration of customers to online, and through Icons’ e-commerce capabilities, Marka will expand our sports offering, reaching customers across the Middle East and Asia,” Peel adds.
“Icons is the world’s leading sports – and in particular football – memorabilia brand and the most trusted operation in the game. Authenticity is everything to us, as it is everything to our customers. Our new joint venture with Marka enables us to open up our offerings to the Middle East region, bringing the millions of dedicated fans here the very best choice and quality of sports memorabilia,” says Daniel Jamieson, managing director of Icons who will remain with Icons as its CEO with a mandate to expand the company’s offering across the Middle East and into Asia.
A report from Bain & Company has revealed that the emergence of some positive shopping trendsMay 9, 2021 | By RetailME Bureau
UAE-based RAW recently announced that it would be extending its GCC operations,May 4, 2021 | By Bilal Syed
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
World’s largest fully integrated online brand in fresh fish and meat e-commerce
Retailers in the Middle East are making strides in their multichannel offerings,
Gulf Marketing Group (GMG) is gearing up for a continued surge in
Blush & Bloom, an online maternity boutique that provides maternity, nursing, and
Abu-Dhabi based Rizek, the first app for on-demand home services in the
It is impossible for any retailer to survive without e-commerce capabilities, according
The unprecedented challenges of 2020 made way for the untapped opportunities that
GCC-based noon.com, the homegrown digital marketplace, announced its biggest ever Yellow Friday Sale
A new UAE e-commerce platform, Flip19.com, goes live in Dubai. The site
British quality grocery retailer Waitrose & Partners launched its first e-commerce platform
The COVID-19 pandemic has forever changed online shopping behaviours, according to a
Swedish fashion retailer H&M Group adopts an integrated approach to grow, amid