Indian e-commerce market to touch the $38-bn mark in 2016

January 5, 2016 | By RetailME Bureau

The Indian e-commerce market is expected to touch the $38 billion-mark this year, a huge 67% surge over the $23 billion revenues in 2015, states an Associated Chambers of Commerce and Industry of India (ASSOCHAM) report.

“The e-commerce market in India was worth about $3.8 billion in 2009, going up to $17 billion in 2014, jumped to $23 billion last year and is expected to touch the $38 billion-mark this year,” observes ASSOCHAM secretary general DS Rawat.

The industry witnessed an unprecedented 52% growth over 2015 and has emerged as one of India’s fastest growing sectors. Some of the driving factors behind such rapid growth of the Indian e-commerce market are increasing internet and mobile penetration, growing acceptability of online payments and favourable demographics.

In fact, mobile commerce or m-commerce is also growing rapidly as a stable and secure supplement to the e-commerce industry. “Today customers are connected 24×7 through their smartphones, tablets and other mobile devices leading to a gradual evolution of e-commerce into m-commerce. In addition, the convenience factor also leads to impulsive buying,” believes Rawat.

“Given the browsing trends, which have broadly shifted from the desktop to mobile devices in India, online shopping is also expected to follow suit, as one out of three customers currently makes transactions through mobiles in tier I and II cities. In 2015, 78% of shopping queries were made through mobile devices, compared to 46% in 2013,” he adds.

According to the ASSOCHAM report, in 2015, the highest growth rate was seen in the apparel segment almost 69.5% over 2014, followed by electronic items by 62%, baby care products at 53%, beauty and personal care products at 52% and home furnishings at 49%. Some of the best-selling product categories in 2015 were mobile phones, iPad and accessories, MP3 players, digital cameras and jewellery, among others.

The report also highlighted that, almost 45% of online shoppers reportedly preferred cash-on-delivery mode of payment over credit cards (16%) and debit cards (21%). Only 10% opted for internet banking and a scanty 7% preferred cash cards, mobile wallets and other such modes of payment.

In terms of the Indian states, people from Mumbai led the online shopping shift in 2015, while Delhi ranked second, Ahmedabad third, followed by Bengaluru and Kolkata.



Previous Article Next Article



Mega deals, offers, discounts at aswaaq and Géant stores in the UAE

UAE-based diversified business GMG’s Everyday Goods’ retail division has launched its first 

Continue Reading

May 22, 2023 | By RetailME Bureau
On the Cover: Ashraf Ali MA on scripting a success story

Exactly 11 years ago as a freshly minted expat in the UAE 

Continue Reading

April 28, 2023 | By Rupkatha B

Cereal Partners Worldwide, the maker of Nestlé Breakfast Cereals and a leading 

Continue Reading

April 18, 2023 | By RetailME Bureau
Carrefour strengthens Emiratisation commitment

Grocery major Carrefour, owned and operated by Majid Al Futtaim in the 

Continue Reading

April 3, 2023 | By RetailME Bureau
Géant opens two new stores in the UAE

Géant, part of GMG, recently opened two new stores. The brand has 

Continue Reading

March 28, 2023 | By RetailME Bureau
GMG launches four state-of-the-art food manufacturing factories

UAE-based diversified family business GMG has launched four state-of-the-art manufacturing facilities in 

Continue Reading

March 22, 2023 | By RetailME Bureau
Are grocery retailers Ramadan ready?

The growth opportunity for food and grocery retailers during the Holy Month 

Continue Reading

March 22, 2023 | By Rupkatha B
GMG retail stores enable customers to embrace the spirit of Ramadan

From value, variety and convenience to philanthropy GMG retail stores, including 16 

Continue Reading

March 20, 2023 | By RetailME Bureau
Maggi to launch its first-ever NFTs

MAGGI from the house of the Nestlé is all set to launch 

Continue Reading

March 15, 2023 | By RetailME Bureau
Saudi consumers to increase spending on grocery and household items

What does 2023 look like for consumers in Saudi Arabia? A Nielsen 

Continue Reading

March 7, 2023 | By RetailME Bureau
Union Coop announces mega discounts on 10,000 products ahead of Ramadan

Dubai-based food & grocery retailer Union Coop has launched its discount campaign 

Continue Reading

March 6, 2023 | By RetailME Bureau
This brand’s mission to make every day ‘fruitful’

Around eight years ago in 2015 a brand called Fruitful Day was 

Continue Reading

March 2, 2023 | By Rupkatha B

Download Images RetailME Magazine