H&M Group adopts an integrated approach


October 6, 2020 | By RetailME Bureau

Swedish fashion retailer H&M Group adopts an integrated approach to grow, amid a massive digital shift accelerated by the global pandemic, as shopping volumes have increased online. As such, the H&M Group plans to reach more people globally through its online platform, digital marketplaces, stores and external platforms.

To meet customers’ expectations of a convenient, inspiring experience enabled by interacting channels, the company’s transformation work is being further accelerated. The H&M Group has increased digital investments for further integration of online and physical stores as well as an acceleration of store consolidation.

More closures are expected in a net decrease of around 50 stores in the current year. Around 180 stores are planned to close permanently rather than the previously communicated 170. On the other hand, 130 new stores are planned to open. For 2021, the plan is for 350 stores to close and just over 100 new stores to open, resulting in a net decrease of around 250 stores. The first H&M store in Panama is scheduled to open in 2021 via franchise.

Meanwhile, as H&M Group adopts an integrated approach, its online expansion continues. In the third quarter, H&M was launched on the e-commerce platform SSG.COM in South Korea. Australia is scheduled to become a new H&M online market towards the end of 2020. COS, Monki, Weekday, & Other Stories and ARKET have expanded online to Bulgaria, Cyprus, Estonia, Greece, Croatia, Latvia, Lithuania, Luxembourg, Romania and Russia, with Switzerland set to follow. ARKET has opened on Tmall in China. COS has launched online in Japan and opened its first store in New Zealand. Monki has opened its first store in the Philippines this year, while Weekday has opened in Russia, just like & Other Stories will, and Weekday will also open in Spain. Afound has opened a store in the Netherlands and launched online in Germany and Austria.

 

For all the latest retail news from the Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



elGrocer, the grocery delivery app with ties to some of the major 

Continue Reading

October 25, 2020 | By RetailME Bureau

Jones the Grocer set to open its doors at Dubai’s newly launched 

Continue Reading

October 18, 2020 | By RetailME Bureau

Saudi-based operators of hypermarkets and supermarkets BinDawood Holding Company has completed the 

Continue Reading

October 16, 2020 | By RetailME Bureau

The regional food and grocery delivery app Talabat has announced the expansion 

Continue Reading

October 15, 2020 | By RetailME Bureau

Walmart is hiring 10,000 new employees in Canada for positions in stores 

Continue Reading

October 14, 2020 | By RetailME Bureau

British quality grocery retailer Waitrose & Partners launched its first e-commerce platform 

Continue Reading

October 11, 2020 | By RetailME Bureau

Saudi Arabia-based operator of hypermarkets and supermarkets BinDawood Holding has priced its 

Continue Reading

October 7, 2020 | By RetailME Bureau
Miguel Angel Povedano, chief commercial officer of Majid Al Futtaim – Retail

Majid Al Futtaim announces the launch of a customer insight platform, powered 

Continue Reading

October 7, 2020 | By RetailME Bureau
New Choithrams store opens at Emerald Court, Al Barsha

A new Choithrams store opens at Emerald Court, Al Barsha in Dubai 

Continue Reading

October 5, 2020 | By RetailME Bureau
Asda has new owners

Asda has new owners, as The Issa brothers and TDR Capital are 

Continue Reading

October 5, 2020 | By RetailME Bureau
Spinneys sees “dramatic changes” in shopping patterns

UAE-based supermarket chain Spinneys sees “dramatic changes” in shopping patterns since the 

Continue Reading

October 4, 2020 | By Rupkatha B
Food Crowd is now delivering from farm to home

A new platform in the UAE, Food Crowd is now delivering from 

Continue Reading

October 1, 2020 | By RetailME Bureau




Download Images RetailME Magazine