hellofood, Naranj leverage social media to thank supporters


January 6, 2015 | By RetailME Bureau

Global online food delivery marketplace hellofood and Naranj Restaurant paid tribute to the festive season with a record breaking New Year’s celebration for tweeps, media personalities, bloggers and Amman’s business leaders. The festivities were held at Naranj restaurant in Amman’s Abdoun residential area with the select audience numbering over 120.

Social media threw open the fun to a wider audience. Trivia questions were sent out every 20 minutes during the event. The end of the night saw social media influencers vie for the grand prize of a trip for two to the Dead Sea, counting on their followers to tweet them the correct answer to a question about hellofood. The social media revelry was tagged with the hashtag #NHF2015, which quickly became the most trending hashtag in Jordan with nearly 1,500 tweets, the event receiving around 1,700 in total.

“hellofood’s success is due to the loyalty shown to us by our community and customers, many of whom have heard of us through the power of social media. It was only fitting that we give something back. By partnering with Naranj Restaurant, we shared prizes, holiday trips and laughs galore; the night was a way of thanking our friends and celebrating the festive season. It is a natural product of the strength of our community – both in social media and with our partners like Naranj – that this event became the largest of its kind in Jordan,” says hellofood Middle East’s managing director Beschir Hussain.

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