Grid Dynamics launches new Omnichannel Grocery Platform

January 8, 2015 | By RetailME Bureau

Grid Dynamics, a provider of scalable e-commerce technology solutions, released its Omnichannel Grocery Platform – a new SAP hybris extension that helps grocers create an integrated, personalised user experience across all channels. Built on the SAP hyb ris platform, the Grid Dynamics solution helps grocers transition their business model from a purely physical model to an integrated omnichannel model across store, on mobile devices and online.

Online grocery shopping is expected to show tremendous growth over the next several years as consumers continue to become more comfortable with purchasing goods through e-commerce platforms. New entrants such as Amazon Fresh and Google Express and the emergence of omnichannel business models has changed customer expectations as well, forcing traditional grocery stores to enhance their own online presence. According to BI Intelligence, 3.3% of current US grocery spending is online, which is expected to grow to nearly 20% by 2018.

The Grid Dynamics Omnichannel Grocery Platform allows grocers to implement an omnichannel platform that provides consumers with an intuitive user experience across, giving them the flexibility to shop and consume grocery-related content anytime, anywhere on their preferred medium. At the same time, grocers gain a 360-degree real-time view of customer behaviour allowing them to create targeted marketing and personalised promotions to drive customer behaviour and maximise returns.

The omnichannel grocery platform will allow consumers to order online for in-store or home delivery; view nutritional and brand information; create and write reviews; add ingredients to their cart directly from recipes and cooking-related content; save, manage and share shopping lists; create custom orders (from the bakery, for example); and manage loyalty cards and points.

Data collected and analysed from these engagements gives grocers valuable insight into user behaviour they can use to cross- and up- sell; create custom promotions; implement variable pricing; enhance product search; and better manage inventory systems in real-time.

“Online grocery shopping is growing at a much faster rate than the overall category, and grocers can benefit from it only by providing customers a seamless shopping experience across physical and digital channels,” says Leonard Livschitz, CEO, Grid Dynamics. “Teaming up with SAP hybris allows us to provide them an industry leading software platform that that will help them retain and grow market share in a quickly changing category.”

Grid Dynamics Omnichannel Grocery Platform is comprises the following major components:

  • SAP hybris commerce platform – acts as the business logic engine, providing a web interface for customers and merchandisers while exposing remote endpoints for mobile devices

  • eGrocery Extensions – a set of extensions for the SAP hybris platform that implement advanced eCommerce functions and grocery-specific functionality

  • SAP hybris Product Content Management – Stores catalog data (product attributes, prices etc.)

  • Apache Solr – enables search and faceted navigation

  • Sercato – Solr-based solution that provides more intuitive and precise search results

  • Personalisation DB – stores can personalise content such as targeted offers and promotions

  • Agile Software Factory – helps grocers deploy new software and updates with the agility of Amazon



Previous Article Next Article


Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Download Images RetailME Magazine