With innovation at its heart, luxury department store Fortnum & Mason has launched a new fully responsive website compatible with all mobile devices. The website can not only display products but also host content that tells the retailer’s story.
The site cost about £1.2 million and has already boosted online sales, up 30% since the website launched in February without any additional marketing spend. The website was built by Red Badger in eight months using Facebook React, open source software provided by Facebook.
“Fortnum & Mason was the first multichannel retailer. We sent goods all over the world when the telephone was first invented. Thus, this is more about Fortnum & Mason being innovative and putting that back at the heart of the business. We are now opening new stores and investing in digital properly,” shares Fortnum & Mason customer experience director Zia Zareem-Slade.
That’s not all. Fortnum & Mason is also reviewing its video strategy and exploring how it can integrate the videos it uploads to YouTube onto the new website.
Landmark Group held its 12th Beat Diabetes event on Friday, 26 November, atNovember 29, 2021 | By RetailME Bureau
Zebra Technologies Corporation, an innovator at the front line of business withNovember 17, 2021 | By RetailME Bureau
UAE gears up to celebrate this year’s National Day celebrations in the
UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online
Amazon.ae announced that the 11.11 sale is back once again this year
Abu Dhabi Cooperative Society’s COOP City store is now open in Lake
Union Coop, a consumer cooperative in the UAE, revealed that 78% of
Union Coop has opened its 23rd branch within the UAE in Jumeirah
Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and
UAE-based Al Maya Group announced that it will be boosting import of
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
Retailers in the Middle East are making strides in their multichannel offerings,
Gulf Marketing Group (GMG) is gearing up for a continued surge in
Blush & Bloom, an online maternity boutique that provides maternity, nursing, and
Abu-Dhabi based Rizek, the first app for on-demand home services in the
It is impossible for any retailer to survive without e-commerce capabilities, according
The unprecedented challenges of 2020 made way for the untapped opportunities that
GCC-based noon.com, the homegrown digital marketplace, announced its biggest ever Yellow Friday Sale
A new UAE e-commerce platform, Flip19.com, goes live in Dubai. The site
British quality grocery retailer Waitrose & Partners launched its first e-commerce platform
The COVID-19 pandemic has forever changed online shopping behaviours, according to a
Swedish fashion retailer H&M Group adopts an integrated approach to grow, amid