Dubai-based Majid Al Futtaim has received two awards at the MENA Digital Awards 2016 (MDA) and the Festival of Media Awards MENA 2016.
The company received the ‘Best Mobile App’ award for City Centres’ mobile app at the MDA that recognised the best mobile app in terms of originality, how beneficial it is to its users, accessibility and efficiency, innovation in technology as well as UX and overall design.
The second was the Bronze Award for the sustainability layer of its 2015 Monopoly campaign under the ‘Best Engagement Strategy’ category at the Festival of Media Awards MENA. Majid Al Futtaim was the only shopping malls group shortlisted during the Festival of Media. The recognition demonstrated the importance of delightful consumer experience delivered through activations paired with an innovative approach for media. The campaign merged ‘gaming’ with ‘giving’, creating memorable moments for all those who participated and raised more than AED1,800,000 ($500,000) for rebuilding houses in Nepal after the 2015 earthquake.
“Mobile technology is set to grow in importance and play a vital role in the consumer shopping experience. As an industry leader, Majid Al Futtaim is always looking for new ways to innovate and offer great customers experiences. The recognition of City Centres’ mobile app confirms our standpoint that using innovative technology infused with originality, and with consumer experience always top of mind is the way forward,” says Fuad Mansoor Sharaf, senior director – property management, shopping malls for Majid Al Futtaim Properties.
“In line with the company’s vision to create great moments for everyone, everyday, we will continue to deliver great experiences for our visitors. A perfect example of this vision brought to life is our Monopoly campaign. We brought a giant version of the world famous game to the region for the first time two years ago, and won several awards for its marketing excellence and innovation. We are very proud to have been recognised for the success of its charitable angle, as our visitors thoroughly enjoyed the experience and were able to make a difference by helping others in need at the same time,” he adds.
Majid Al Futtaim has made significant strides toward environmental, social, and corporateJuly 5, 2022 | By RetailME Bureau
Consumers, investors, and other key stakeholders of fashion retail are at aMay 11, 2022 | By Zubina Ahmed
Employee retention has been on every company’s minds, especially since the fears
The Frozen Chicken’ as Spinneys was fondly referred to back in the
Veppy.com, a Q-Commerce marketplace startup just announced their go live date in the
GMG, a global well-being company retailing, distributing, and manufacturing a portfolio of leading
Lulu Group International recently introduced the world’s first AI-powered Food Delivery Robot
Eid Al-Fitr is an occasion to gather with your friends and family
Leading retailer LuLu Group further strengthened its presence in the Emirate of
Jones the Grocer, the Australian gourmet grocer and café chain, announces further
What is a perfect healthy snack for Ramadan? An assortment of dried
With Ramadan almost at it’s first week, we are wondering where can
In spirit of the holy month, Amazon announced that it will contribute
Customers would most like to see future City Centre malls as spaces
Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer
Leading Hypermarket retailer Carrefour – owned and operated by Majid Al Futtaim
GMG, a global well-being company retailing, distributing and manufacturing a portfolio of
Some 88% of consumers in UAE and KSA have revealed that they
Have you thought of a situation when retail stores will offer refill
LEGO Certified Stores – owned and operated by Majid Al Futtaim together
Swedish home furnishings giant IKEA, has announced the opening of its first
Shopping while earning money or getting returns from a part of your
The global online fashion market is now a $500 billion industry, with
Apparel Group expanded its footprint in Qatar, with the launch of 20
As consumers are becoming more aware of the impact of cosmetic ingredients