Meta’s #LoveLocal campaign returns to support MENA based small businesses

For the third year in a row Meta has launched its social good campaign #LoveLocal across Instagram and Facebook to support small and medium-sized businesses across the Middle East and North Africa region. As this important holiday sales period gets underway Meta celebrates unique gifting ideas from small businesses across MENA and encourages holiday shoppers to support local SMBs.

The holidays are a crucial time for many small businesses. According to Meta’s most recent Global State of Small Business Report 25% of small businesses reported that they expect over half of their sales to be made between October 1 and December 31, 2022.

“By launching #LoveLocal for the third consecutive year, we affirm our commitment to championing small businesses and getting them the attention they deserve,” said Fares Akkad, Regional Director for MENA at Meta. “Meta is in the business of small business. The majority of the 200 million businesses that use our apps every month to reach customers and grow are SMBs. This latest campaign is a continuation of our efforts to help SMBs unlock economic opportunities.”

To amplify the voices of these local small businesses and get them noticed during this key shopping season Meta has partnered with prominent creators from across the region who will showcase unique gifts from small businesses on Facebook and Instagram.

Findings from the Ipsos 2022 Small Business Study reveal that Meta apps are essential to the success of small businesses. On average 89% of the SMBs surveyed in MENA markets reported that Meta apps help their business grow.

“We are supporting local artisans and designers by partnering with them to produce corporate and personal gifting. We are also trying to bring back meaning to Arabian and Islamic arts. Instagram has given us the platform to showcase these incredible art pieces and also increase our revenue,” stated Mohamad Baalbaki, Co-Founder, Teeb Saudi.

“Instagram literally made my business. I was small and started from nothing…it was the only free marketing platform I had, and I made sure to make the most of it,” shared Lama Jammal, Owner of Mamalu Kitchen, UAE.