UAE-based value fashion chain Max, launched its 34th store in the UAE, located at The Mall at World Trade Centre, Abu Dhabi. The store offers Max’s label of women’s, men’s and children’s fashion – as well as footwear, handbags and lingerie.
Max is part of the Landmark Group, one of the largest retail conglomerates with headquarters in Dubai, UAE. Max today is the leading value fashion retailer in the Middle East and India and aims to have a network of over 600 stores encompassing 9 million sqft of retail space by 2020.
Launched in the UAE in 2004, Max operates close to 400 stores across 16 countries and an online shopping portal that serves over 100,000 customers daily. Catering to the mid-market segment, Max retails its private label clothing for women, men and children along with footwear, home and accessories. Max derives its success from its value pricing, clarity in merchandise presentation, market positioning and aggressive market penetration.
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