Marka, UAE’s first public listed retail operator, has signed a five-year contract acquiring exclusive rights to manufacture, distribute and sell Real Madrid products across the GCC.
According to Khalid Al Muhairi, Marka’s vice chairman and managing director, the agreement is expected to generate around $11 million a year over five years, $54.5 million in total.
The Real Madrid products, which will be exclusively available in the region, will be sold across 11 separate points of sale – including Modell’s Sporting Goods and Paris 68, a new retail concept store developed by Marka that will start operating this year – in addition to Real Madrid themed pop-up stores.
Further, Al Muhairi also revealed that similar partnerships with well-known brands will be announced in the coming weeks; at least one of them will be geared towards children.
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