Retail and lifestyle conglomerate Majid Al Futtaim marks a new milestone in its strategic luxury expansion by opening the first standalone Poltrona Frau store in Saudi Arabia. Located at Riyadh’s Centria Mall, this launch underscores both the increasing sophistication of the Saudi consumer and the group’s ambition to dominate the regional luxury interiors market.
This is Poltrona Frau’s third store in the GCC and its first outside the UAE, following successful launches at THAT Concept Store and a flagship presence at Mall of the Emirates. The 320 sqm Riyadh flagship, designed by AMDL CIRCLE under Michele De Lucchi’s direction, blends contemporary residential warmth with artisanal precision, showcasing curated lifestyle vignettes and an immersive material library that invites customers to co-create their interiors.
“Saudi Arabia is a key growth market for Majid Al Futtaim and Poltrona Frau, as demand for premium, design-led living continues to rise,” said Fahed Ghanim, CEO of Majid Al Futtaim Lifestyle. “This opening builds on the brand’s strong momentum following the world’s first mall-based Poltrona Frau store at Mall of the Emirates and the launch of its localised e-commerce platform.”
The Riyadh debut coincides with Poltrona Frau’s global retail acceleration, as the Italian brand enters new markets like São Paulo, Bangkok, and Kuala Lumpur. In Saudi Arabia, it will serve both residential and contract segments, leveraging the Kingdom’s robust hospitality pipeline and luxury-led urban planning under Vision 2030.
“Our presence in Riyadh strengthens our position in a region increasingly aligned with our values of timeless elegance and artisanal quality,” said Nicola Coropulis, CEO of Poltrona Frau. “In partnership with Majid Al Futtaim, this flagship store in Saudi Arabia will support both our residential and contract business growth.”
High-Touch Luxury Experience
Beyond its iconic offerings like the Archibald sofa and the 1919 armchair—the store will premiere the Blisscape Sofa by Ludovica Serafini + Roberto Palomba, direct from Salone del Mobile, Milan. Complementary collections from Ceccotti Collezioni and Sahrai Rugs add depth to the showroom’s curated experience.
In a compelling nod to tradition, a live demonstration by a Poltrona Frau master artisan will bring the brand’s century-old craftsmanship to life, aligning with its L’Atelier dei Saperi initiative to preserve artisanal knowledge through mentorship and education.
Strategic Alignment With GCC Expansion Goals
The Riyadh launch comes just weeks after Majid Al Futtaim announced an aggressive luxury retail rollout for 2025, with 30 new stores planned across the GCC. This includes new entries from Italian brands like Eleventy and Corneliani, part of a deliberate strategy to blend global craftsmanship with the region’s increasingly discerning taste.
As Poltrona Frau opens its doors in Riyadh, the move cements Majid Al Futtaim’s growing influence in redefining the Middle Eastern luxury retail experience, blending authenticity, heritage, and localised experiences in spaces designed to resonate emotionally and aesthetically.
With omnichannel strategies, curated assortments, and a clear focus on experience-driven retail, Majid Al Futtaim is aiming to scale as well as set the standard.
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