Majid Al Futtaim and FAB launch UAE’s first biometric payment card
Majid Al Futtaim and First Abu Dhabi Bank (FAB) have joined hands to launch UAE’s first biometric payment card with IDEMIA’s F. CODE technology that promises added safety and security to transactions.
According to a report, 81% of global consumers are ready to use their fingerprint for in-store transactions. In view of this, Majid Al Futtaim and FAB are taking the lead to upgrade the card payment experience with the launch of the region’s first contactless biometric payment card. Customers holding the new biometric payment card can authorise payments via a fingerprint sensor embedded into the card. To ensure privacy, the biometric data is securely stored in the chip and never leaves the card.
“Majid Al Futtaim believes that being innovative means delivering pioneering concepts that continually set new benchmarks in retail, property, leisure and entertainment. By launching the region’s first contactless biometric payment card, SHARE, in partnership with First Abu Dhabi Bank and IDEMIA, are manifesting this philosophy and fuelling our desire to provide our customers with safe, secure and advanced solutions. The FAB SHARE card is a powerful representation of our efforts to enhance the customer experience of our three million SHARE members while working hand in hand with leading finance and technology institutions,” said Kashmira Motiwalla, Loyalty Head at Majid Al Futtaim – Holding.
“Innovations in biometric authentication represent a significant step forward in card security and protecting consumers from fraud, particularly as more people move to cashless payments for everyday purchases. By incorporating advanced fingerprint technology into the FAB SHARE cards, we are able to provide added confidence and safety for our customers, allowing them to enjoy the enhanced benefits of their store card with absolute peace of mind,” added Rudy Sudarsono, SVP & Head of Products, Cards at First Abu Dhabi Bank.
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