Maggi to launch its first-ever NFTs


March 15, 2023 | By RetailME Bureau

Maggi to launch its first-ever NFTs

MAGGI from the house of the Nestlé is all set to launch its first-ever Non-Fungible Tokens (NFTs) in the OneRare Foodverse. Over four decades in India MAGGI has been at the forefront of innovation, a product that’s loved by all age groups. The brand is now set to embrace blockchain technology to reach out to their fans and foodies in an all-new avatar.

In collaboration with OneRare MAGGI will launch their iconic offerings – recipes made with MAGGI Noodles, MAGGI Masala-ae-Magic and MAGGI Hot & Sweet as NFTs that can be used in the Foodverse.

In a world where digital transformation is a key element for brands to connect with their audience, MAGGI’s move into the metaverse reflects the brand’s endeavour to constantly adapt to changing times without losing sight of its core values.

“Cooking in India is undergoing a digital transformation. These are exciting times where everyone is engaging in cooking, regardless of their skill and expertise. MAGGI has been an ally to the Indian homemaker for over 40 years and we have always been at the forefront of innovation. In our latest innovation in the virtual world, we are proud to launch our first-ever NFTs in the OneRare Foodverse. With this partnership, we bring to people an immersive cooking experience designed to bring alive the pleasure that people derive from the process of cooking without any physical cooking involved,” said, Rajat Jain, Head – Foods Business, Nestlé India.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Naresh Kumar Bhawnani, Founder & Chairman, West Zone Group

“Retail is a people’s business. When building a retail brand or the 

Continue Reading

October 3, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

From being one of the first retailers in Dubai to ban single-use 

Continue Reading

October 1, 2024 | By RetailME Bureau
Walid Shabana, Co-founder & CTO, Rabbit

For starters, Rabbit is a growing e-commerce grocery platform in Egypt always 

Continue Reading

September 30, 2024 | By RetailME Bureau
Arunachalam Palaniappan, CTO, Choithrams

In 2024 grocery retail major Choithrams has achieved several milestones underscoring its 

Continue Reading

September 12, 2024 | By RetailME Bureau
#Topshelftalks session at Food Business Forum 2024

Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital 

Continue Reading

July 3, 2024 | By Anurima Das
#EdgeOfTomorrow session at Food Business Forum 2024

The regional grocery retail market is evolving fast keeping pace with constantly 

Continue Reading

July 3, 2024 | By Rupkatha B
#CartToCouch session at Food Business Forum 2024

If anything, the Middle East market is excited about quick commerce – 

Continue Reading

July 2, 2024 | By Rupkatha B
#EcoEchoes session at Food Business Forum 2024

From ethical and local sourcing to adopting cutting-edge technologies to curb food 

Continue Reading

July 2, 2024 | By Rupkatha B
#ByteSizedBreakthroughs session at Food Business Forum 2024

The regional grocery retail market is becoming more and more diverse, offering 

Continue Reading

July 2, 2024 | By Rupkatha B

Spinneys, the leading premium fresh food retailer, has announced the opening of 

Continue Reading

June 24, 2024 | By RetailME Bureau

Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever 

Continue Reading

May 20, 2024 | By RetailME Bureau

In a move set to redefine the landscape of the Fast Moving 

Continue Reading

May 16, 2024 | By RetailME Bureau




Download Images RetailME Magazine