LUSH reopens in Dubai Mall


May 4, 2023 | By RetailME Bureau

LUSH reopens in Dubai Mall

Ethical beauty brand LUSH has reopened its concept store in Dubai Mall. The store features an updated concept and design that draws inspiration from LUSH stores around the world, including a Harajuku wall inspired by the Japanese store and a Fine Fragrance section inspired by the Oxford Street store in London. The store also features a perfume area that highlights LUSH’s extensive range of perfumes and body sprays.

The Dubai Mall store is LUSH’s first concept store in the MENA region to feature an entirely lanolin-free product range. As a vegetarian company, LUSH has been diligently working to phase out the use of lanolin in its products which is derived from animals. The store countertops are made from recycled workshop materials further showcasing LUSH’s commitment to sustainability. Mark Constantine, one of the six founders of LUSH, also had input in the store’s design, ensuring that it reflects the brand’s values and ethos.

“The new concept and innovative design by LUSH are really going to showcase to our customers the future of LUSH on a global scale. Moreover, since we were not able to refit our Dubai Mall shop for a few years now so getting this chance is great, we are very excited,” said Miche Whitehouse, Head of Brand & Digital at LUSH Cosmetics.

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