Brazilian food company BRF has officially opened a new $160-million factory in Abu Dhabi. The investment provides BRF with a land plot of 1.7 million sqft in Khalifa Industrial Zone Abu Dhabi (Kizad) and will employ 1,400 workers. The plant will have a production capacity of approximately 70 thousand tons of food products a year including breaded items, pizzas, burgers and other products.
“The opening of the food production plant represents a crucial landmark in our continuous efforts to enable development and trade, while diversifying the emirate’s economy in line with Abu Dhabi’s Economic Vision 2030. The fact that BRF is opening its biggest Middle East plant in Kizad confirms the zone’s world-class business offerings, innovative logistics infrastructure and unprecedented access to global markets through our flagship deep-water Khalifa Port,” says Kizad chairman Mohamed Juma Al Shamisi.
“The new plant represents one of the key foundations of BRF’s strategy of commitment and investment to the Middle East region, a fast growing market that is most strategically placed for the internationalisation process of BRF products,” says Abilio Diniz, BRF chairman.
The opening is part BRF’s plan to increase revenues from the Middle East to at least 20% of its total income by 2020. The Middle East is BRF’s biggest export market and currently contributes 17% of group revenues, helped by its Sadia brand of some halal products. The new production line will also amplify BRF’s effort towards continuous improvement of high quality and safe food products in the Gulf region as well as supporting food producers in the region.
“The Kizad plant is testament to BRF’s commitment to expand our business in the Middle East region. Local production of processed food greatly increases our offering flexibility and adaptation of our products to regional demands and expansion of our Sadia product portfolio in the food service channel for the Middle East, providing the best food products to our customers,” elaborates Pedro Faria BRF International CEO.
Majid Al Futtaim has made significant strides toward environmental, social, and corporateJuly 5, 2022 | By RetailME Bureau
Consumers, investors, and other key stakeholders of fashion retail are at aMay 11, 2022 | By Zubina Ahmed
Employee retention has been on every company’s minds, especially since the fears
The Frozen Chicken’ as Spinneys was fondly referred to back in the
Veppy.com, a Q-Commerce marketplace startup just announced their go live date in the
GMG, a global well-being company retailing, distributing, and manufacturing a portfolio of leading
Lulu Group International recently introduced the world’s first AI-powered Food Delivery Robot
Eid Al-Fitr is an occasion to gather with your friends and family
Leading retailer LuLu Group further strengthened its presence in the Emirate of
Jones the Grocer, the Australian gourmet grocer and café chain, announces further
What is a perfect healthy snack for Ramadan? An assortment of dried
With Ramadan almost at it’s first week, we are wondering where can
In spirit of the holy month, Amazon announced that it will contribute
Delivery expenses, including returns and damages, are currently some of the major
Amazon has announced the opening of its largest delivery station in Abu
India’s leading retailer Reliance has called off its $3.4 billion deal with
noon.com, the Middle East’s leading digital e-commerce platform, has opened its largest
Offering a compelling omnichannel experience used to be the bleeding edge of
It’s almost that time of the year when people all over the
In what has become an annual shopping spree, Dubai Duty Free will
UAE-based ENOC Group has introduced containerised fuel storage tanks designed specifically to meet
The non-oil trade between Saudi Arabia and Bahrain increased 43% to $688.4
The regional food and grocery delivery app Talabat has announced the expansion
The Dubai Airport Free Zone Authority (DAFZA) signs an MoU with Federal