LIWA Trading Enterprises announces its expansion of six new OVS stores throughout Dubai by February 2023. OVS, Italy’s leading apparel fashion brand for men, women and children has grown significantly since its launch in the UAE. LIWA originally opened its first OVS store in the UAE in Abu Dhabi Mall and Yas Mall in November 2018. With the demand for shopping at an all-time high, LIWA is expanding the brand’s presence to the community, giving customers more locations to shop for their favourite apparel.
The brand, originally founded in 1972 in Venice, was initially called ‘Magazzini Oviesse’. The 1970s and 1980s saw the store sell apparel goods from household items, sporting equipment, toys, perfumes and leather goods. In the current day, the modern store is located in the heart of Milan and the fashion brand has since grown rapidly worldwide offering everyone the freedom to dress with Italian style. LIWA has grown the brand by opening locations in the UAE and now expanding to additional store fronts, showing its continual commitment to the brand.
The expansion plan covers six stores throughout Dubai in the next six months. The first store will be at The Dubai Mall in September, followed by Silicon Central Mall, Deira City Centre Mall, Dubai Outlet Mall, Dubai Hills Mall and then Ibn Battuta Mall. These openings are set to take place by February 2023.
Commenting on the expansion, David Hall Marketing Manager of LIWA Trading Enterprises, said: “With the increasing excitement from our consumers to be able to shop for their favorite items, we wanted to open more locations to offer our customers more convenient and easy shopping possibilities. We are proud of everything LIWA and OVS has accomplished so far and continue to be committed to the brand and its growth potential within the UAE.”
OVS has a dominant market share in men’s, women’s and children’s fashion and accessories with over 1000 stores in Italy and 400 stores in over 40 countries abroad and an average footfall of 150 million visitors a year. LIWA Enterprises continues to look for new ways to grow with OVS and always keeps the customers’ desires at the forefront of every decision.
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