Meraas to launch Mattel Play! Town


February 3, 2016 | By RetailME Bureau

Dubai-based Meraas with a vast portfolio of retail, food & beverage and leisure and entertainment projects is set to launch Mattel Play! Town, a 53,800 sqft interactive themed eduplay attraction where children between the ages of 2 and 10 can meet and interact with some of the popular and well-loved children’s characters.

In partnership with global toy company Mattel, the attraction will feature engaging and stimulating play experiences around five world recognised brands including Barney, Thomas & Friends, Bob the Builder, Angelina Ballerina and Fireman Sam, along with live shows, to create long-lasting memories. Mattel Play! Town highlights the importance of stimulating children’s imagination and fantasy to facilitate the development of social skills.

According to a research finding published by the Dubai Statistics Centre, the pre-teen population in the region has more than doubled over the last decade – outpacing the growth of the rest of the population by 66%. Meraas anticipated the need and decided to provide them with a unique, child-friendly and safe entertainment facility.

Located at City Walk, Mattel Play! Town is scheduled to open in the first quarter of 2016. It will add to Meraas Leisure & Entertainment division’s rapidly growing portfolio of innovative attractions. Meraas has recently announced The Green Planet, the region’s first bio-dome, to be located at City Walk. The two upcoming assets will complement the current leisure and entertainment offering encompassing The Dome Box, the region’s first 360-degree dome theatre at Boxpark; Splash Pad, a wet play area for children at The Beach opposite JBR; as well as Reel Cinemas at The Beach.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



It is the final week of the 27th edition of the Dubai 

Continue Reading

January 21, 2022 | By RetailME Bureau

Foodlink Global Restaurants & Catering Services, the F&B services enterprise in India 

Continue Reading

December 29, 2021 | By Zubina Ahmed

‘Tis the time to be jolly! The festive season is back. Celebrate 

Continue Reading

December 19, 2021 | By RetailME Bureau

“It sounds like this, Luh Pan Koh-ti-dyan and means ‘the daily bread’, 

Continue Reading

December 6, 2021 | By Zubina Ahmed

The long weekend might be over but the Etisalat Beach Canteen 2021 

Continue Reading

December 5, 2021 | By RetailME Bureau

UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau

Amazon.ae announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley




Download Images RetailME Magazine