Meraas to launch Mattel Play! Town


February 3, 2016 | By RetailME Bureau

Dubai-based Meraas with a vast portfolio of retail, food & beverage and leisure and entertainment projects is set to launch Mattel Play! Town, a 53,800 sqft interactive themed eduplay attraction where children between the ages of 2 and 10 can meet and interact with some of the popular and well-loved children’s characters.

In partnership with global toy company Mattel, the attraction will feature engaging and stimulating play experiences around five world recognised brands including Barney, Thomas & Friends, Bob the Builder, Angelina Ballerina and Fireman Sam, along with live shows, to create long-lasting memories. Mattel Play! Town highlights the importance of stimulating children’s imagination and fantasy to facilitate the development of social skills.

According to a research finding published by the Dubai Statistics Centre, the pre-teen population in the region has more than doubled over the last decade – outpacing the growth of the rest of the population by 66%. Meraas anticipated the need and decided to provide them with a unique, child-friendly and safe entertainment facility.

Located at City Walk, Mattel Play! Town is scheduled to open in the first quarter of 2016. It will add to Meraas Leisure & Entertainment division’s rapidly growing portfolio of innovative attractions. Meraas has recently announced The Green Planet, the region’s first bio-dome, to be located at City Walk. The two upcoming assets will complement the current leisure and entertainment offering encompassing The Dome Box, the region’s first 360-degree dome theatre at Boxpark; Splash Pad, a wet play area for children at The Beach opposite JBR; as well as Reel Cinemas at The Beach.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau




Download Images RetailME Magazine