British toy retailer Hamleys has opened an outlet in Moscow with an aim to create a new store-model combining theme park and toy store. Spread across 75,000 sqft, located at Lubyanka Square the new store is designed to transport families through a world of entertainment and discovery.
“If we were going to open a toy store spanning over 70,000 sqft it could not have been a normal toy shop, it is just too big. Hence, we decided to create something new – this concept is an interactive world where the brands can interact with attractions more in a manner akin to a theme park,” explains Hamleys chief executive Gudjon Reynisson.
The store designed by Fitch is based around nine ‘worlds of play’ – Enchanted Forest, Imagination, Lego World, Magic Kingdom, Metropolis, Motor City, Park, Safari and Space – featuring a full-scale replica of the Millennium Falcon from Star Wars and a go-kart track. A huge castle is situated in the Magic Kingdom area, while witches fly through the Enchanted Forest and the Lego World featuring a 13 metre tall Lego rocket made with 1.9 million bricks.
It took Hamlets three years to roll out the new format that’s being touted to revolutionise toy retail. Having launched the Moscow store, Hamleys is now looking to start the theme park approach in other parts of the world too where it has presence.
According to a report by the United Nations, the fashion industry accountsFebruary 18, 2021 | By Shruthi Nair
The jewellery making industry has been under tremendous scrutiny over the yearsFebruary 11, 2021 | By Shruthi Nair
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
World’s largest fully integrated online brand in fresh fish and meat e-commerce
Homegrown, organic and plant milk company, Koita has announced its expansion into
The upcoming weekend will be a whole lot of fun thanks to
UAE-based automotive company W Motors has been selected by Dubai Festivals and
Dubai Festivals and Retail Establishment (DFRE) will be organising the Diwali festivities
The Middle East and North Africa Leisure Attractions Council (MENALAC), the leisure
The Palm Fountain at The Pointe, a lifestyle and dining destination by
Novo Cinemas, known for providing the unique cinema experience, welcomes back moviegoers
As major players in Dubai’s travel and hospitality sectors accelerate efforts to
Dubai Shopping Festival (DSF) returns for its 26th edition from December 17
Abu Dhabi-based curator of experiences, Miral announces over 40% construction completion of
The Pointe by Nakheel will unveil a new fountain, called ‘The Palm
Comfort and safety are top priorities for Global Village, the region’s much-loved
The Abu Dhabi Department of Economic Development (ADDED) reopens recreational and entertainment