Barbie and Lego top NRF’s toys list for girls and boys

November 25, 2015 | By RetailME Bureau

Barbie and Lego are back on top of the National Retail Federation’s (NRF) Top Toys list for girls and boys, respectively, for the 2015 holiday season.

The NRF survey to gauge the top toys list, conducted by Prosper Insights & Analytics, asks holiday shoppers what toys they plan to buy for the children in their life and among those with their shopping lists already prepared.

This year one in five (21.2%) will purchase a Barbie for the little girls on their lists; another 13% of adults will buy toys related to Disney’s Frozen. Lego toys kept their hold as the most-requested item among boys this year with 12.2% of adults planning to buy Legos.

“Timeless brands like Lego and Barbie will forever resonate with both children and the adults in their life who grew up playing with those same toys,” says Pam Goodfellow, Prosper’s principal analyst. “Given the easy access to top toys this holiday season and retailers’ hard-to-pass-up promotions, this is likely to be a big year for the toy category.”

Cars and trucks, video games, Hot Wheels and Teenage Mutant Ninja Turtles were a few other hot items listed on the boys’ toy list, while Monster High items, American Girl and My Little Pony products were popular with those planning to shop for little girls this holiday season.

The survey also found that Star Wars mania is clearly on the minds of children everywhere as adults ranked Star Wars toys as something they would buy for both boys (11.7%) and girls (1.9%). This helped Star Wars to grab the second spot on the boys list from 15 last year.

Top 10 toys for boys

  • Lego 

  • Star Wars 

  • Cars & Trucks 

  • Video Games 

  • Hot Wheels

  • Teenage Mutant Ninja Turtles 

  • Xbox One 

  • PlayStation 4 

  • Nerf 

  • Marvel Action Figures 

 Top 10 toys for girls

  • Barbie 

  • Disney’s Frozen 

  • Dolls 

  • Monster High 

  • American Girl 

  • My Little Pony 

  • Shopkins 

  • Lego 

  • Disney Princess 

  • Star Wars 

Further NRF’s Holiday Spending Survey found that 41.2% of shoppers plan to buy toys this holiday season.

“Retailers are already offering an array of exclusive and unique toy options for parents and adults to choose from this holiday season, including high-end electronic and educational toys, board games and even the classics like Legos,” shares NRF president and CEO Matthew Shay. “We know retailers are ready with an array of toy options when it comes to finding what they want over Thanksgiving weekend and all season long.”




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