Abu Dhabi’s Yas Mall witnessed an overwhelming success during the first day of Eid Al Fitr, as visitors flooded Yas Island and mall to enjoy the first-ever 24-Hour Mega Sale in the UAE capital launched by the mall.
The 24-Hour Mega Sale started at Yas Mall on the first day of Eid Al Fitr. The mall was open from 10am on Sunday, June 25 until 10am on Monday, June 26 welcoming hundreds of thousands of shoppers, including tourists from the GCC visiting the UAE for the holidays, and staying at nearby hotels on Yas Island.
Many attractions and retail offerings across the entire Yas Island were open and operating extended hours with promotional offers. Car parks at Yas Mall reached full 100% capacity by 11:30am and incoming traffic arriving post this had to be diverted to overflow parking across the Yas Island. To help tourists and residents to reach the mall, Yas Mall provided free shuttle buses to and from all Yas Island hotels as well as between IKEA and ACE Hardware.
“We are extremely pleased to report a footfall of more than 250,000 visitors was achieved during our 24-Hour Mega Sale, and we are still continuing having a great flow of visitors for the remaining days of the Eid Al Fitr celebration. We have far exceeded the expectations for the first day of Eid and we will continue to welcome an increasing number of visitors during this weekend,” says Saoud Khoory, general manager, Yas Mall.
Many retailers at Yas Mall confirmed they have reached their highest and traffic sales numbers during the 24-Hour Mega Sale, with many of them running out of stock during the event and needing to replenish inventory from their Dubai stores. Other stores had to close their shops temporarily in order to conduct inventory counts and tidy their merchandising.
“We are extremely happy about the Yas Mall 24-Hour Mega Sale breaking sales and traffic of 30,000 people visiting Tryano during the 24 hours. For the last week, Tryano witnessed enormous success and we hope to that we continue to keep momentum,” shares Hamdi Kulahcioglu, general manager, Tryano at Yas Mall.
What’s more there was entertainment galore to keep the visitors excited and engaged. Guests enjoyed an exceptional host of entertainment options for all the family as Ferrari World Abu Dhabi, VOX Cinemas and Fun Works all opened their doors for 24 hours. For sports fans, there was a life-size human Foosball game in Town Square.
Commenting on the 24-Hour Rollercoaster Rally, Jesse Vargas, general manager, Ferrari World Abu Dhabi, adds, “Ferrari World Abu Dhabi was proud to work hand-in-hand with Yas Mall at this very special time of year to give families and friends a place to share the joy of Eid-al Fitr for 24 hours. For the first time in this region, guests had the chance to be part of a never-seen before themed celebration, and enjoy our exceptional rides and attractions all day and all night.”
“With our 24H Rollercoaster Rally, the Park smashed its single-day attendance record, creating thousands of smiles for our guests. We could not be any prouder to be part of this Yas Island celebration, and we look forward to even bigger events in the near future,” Vargas continues.
“This is definitely a great moment for us and one of the key milestones we are witnessing this year at Yas Mall. The 24-Hour Mega Sale underpins our commitment to catering to our visitors’ demands and engaging with them on all levels, whether it is through exceptional shopping experiences and offers or social and entertainment activities,” Khoory states.
“Our initiative reflects Abu Dhabi’s strong position and commitment as a leisure, shopping and entertainment destination, and as a leading shopping mall in the capital, we look forward to working with the government authorities to welcome more visitors from all over the world to enjoy our world class retail experience,” he elaborates.
Yas Mall received incredible feedback on the social media campaign that the mall has launched to support its Mega Sale, as happy visitors shared photographs and comments on their social media channels using the hashtag #YM24Hours. Yas Mall also helped its guests find the best deals buy using the hashtag #YMSmartShopper.
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
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