Yas Island shares survey findings


July 30, 2019 | By RetailME Bureau

Children are the biggest influencing factor in planning summer vacations, found out a Yas Island Abu Dhabi survey, which interviewed 2,000 families – including children and parents – in the GCC, Europe and Asia.

Eighty-four percent of parents said their children were the biggest influencing factor on their holiday. The survey also indicates that top activities for children during summer vacation included travelling somewhere new (30%), visit waterparks (27%) and theme parks (25%).

While 41% of children said they simply wanted to do something exciting over the summer, one of the most popular destinations for them was somewhere by the beach (17%).

Interestingly, though siblings and best friends were travel companion favourites for 37% and 30% respectively, more kids expressed that they actually wanted to go on holiday with mother (66%) and father (51%).

Speaking of parents, when planning summer holidays, 47% said their top concern was finding a family-friendly destination and 24% highlighted cost as another major concern. However, in the end, no matter how families chose to fill their summer days, this survey indicated that what really matters most to both children and their parents was spending quality time together.

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