Warner Bros Consumer Products Inc collaborates with Sterling Parfums


July 29, 2013 | By RetailME Bureau

Warner Bros.Consumer Products Inc has licensed UAE-based Sterling Parfums to manufacture and offer its range of world-class brands of perfumes and cosmetics in the region. Sterling will be manufacturing a diverse range of Warner Bros. Consumer Products’ character-themed fragrances such as Looney Tunes, Baby Looney Tunes, Tweety, Scooby Doo, Tom & Jerry, Batman, Superman and Wonder Woman, among others.

“We are pleased to appoint Sterling Parfums to produce and distribute a unique range of products based on popular characters of Warner Bros. We believe they are the right partners to work with and have demonstrated this through their production and quality capabilities as well as their distribution network. We are looking forward to seeing the products on shelves,” comments Roy Chacra, managing director of Shooting Stars, Warner Bros. Consumer Products representative in the Middle East.

According to Rakesh Puri chief officer of Sterling Parfums, this is a great opportunity to bring the popular Warner Bros. characters to the dressing tables of the kids in the region that will strike a chord among them and their fashion forward parents.

“We are planning to put together an attractive range of high quality products ranging from perfumes and deodorants to body cream and air fresheners. The Sterling team is working on innovative packaging ideas that will be very attractive for kids,” adds Amit Vardhan, marketing director of Sterling Parfums.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau
Koita

Homegrown, organic and plant milk company, Koita has announced its expansion into 

Continue Reading

December 9, 2020 | By RetailME Bureau
Middle East's vegan revolution

Today’s on-demand streaming services are ripe with docu-series and explainer videos on 

Continue Reading

December 3, 2020 | By Shruthi Nair

International food retailer, SPAR has today announced a global partnership to tackle food waste with the 

Continue Reading

December 3, 2020 | By RetailME Bureau

UAE-based concept grocery retail chain, Grandiose has opened a new supermarket within 

Continue Reading

November 22, 2020 | By RetailME Bureau

US-based fast food chain, Nathan’s famous Inc. brings another New York classic, 

Continue Reading

November 12, 2020 | By RetailME Bureau

Dubai-based Union Coop, the leading Consumer Cooperative in the UAE, opened its 

Continue Reading

November 11, 2020 | By RetailME Bureau




Download Images RetailME Magazine