Warner Bros.Consumer Products Inc has licensed UAE-based Sterling Parfums to manufacture and offer its range of world-class brands of perfumes and cosmetics in the region. Sterling will be manufacturing a diverse range of Warner Bros. Consumer Products’ character-themed fragrances such as Looney Tunes, Baby Looney Tunes, Tweety, Scooby Doo, Tom & Jerry, Batman, Superman and Wonder Woman, among others.
“We are pleased to appoint Sterling Parfums to produce and distribute a unique range of products based on popular characters of Warner Bros. We believe they are the right partners to work with and have demonstrated this through their production and quality capabilities as well as their distribution network. We are looking forward to seeing the products on shelves,” comments Roy Chacra, managing director of Shooting Stars, Warner Bros. Consumer Products representative in the Middle East.
According to Rakesh Puri chief officer of Sterling Parfums, this is a great opportunity to bring the popular Warner Bros. characters to the dressing tables of the kids in the region that will strike a chord among them and their fashion forward parents.
“We are planning to put together an attractive range of high quality products ranging from perfumes and deodorants to body cream and air fresheners. The Sterling team is working on innovative packaging ideas that will be very attractive for kids,” adds Amit Vardhan, marketing director of Sterling Parfums.
How much technology is too much technology? Tech has inevitably become asApril 15, 2021 | By Shruthi Nair
According to a report by the United Nations, the fashion industry accountsFebruary 18, 2021 | By Shruthi Nair
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
World’s largest fully integrated online brand in fresh fish and meat e-commerce
Who isn’t a sucker for discounts? Customers today are spoiled for choice
The various e-commerce and virtual retail stores that cater to different product
A private helicopter carrying the chairman and managing director of Lulu Group,
Tighter restrictions on hotels, restaurants, shopping malls and entertainment venues on account of
All hotels and restaurants have been directed to temporarily hold entertainment activities
The new Dubai Gold Souk is “very much on track”, according to
Gone are the days of traditional brick-and-mortar as well as purely e-commerce
The Dubai Gold & Jewellery Group’s ongoing jewellery campaign, held in association
Retail Abu Dhabi, the retail platform of the Department of Culture and
Gulf Marketing Group (GMG) is gearing up for a continued surge in
UAE-based Emaar Malls have announced the resignation of its CEO, Rajiv Suri
The Lumière Co, a new e-commerce platform, has launched to offer young